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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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César Ureña

César Ureña

@cesarurena

Santo Domingo, Dominican Republic

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    Diego Velasquez Diego Velasquez @diego_velasquez Director de Proyectos - MAKACO Lima District, Peru
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    • Photography
    • Film, Video & TV
    • MiBanco - Linea de Credito. 3D, 3D Animation, Color Correction, 3D Modeling, and Audiovisual Post-production project by Diego Velasquez - 01.26.2021
    • Mi Proyecto del curso: Integración de elementos 3D en entornos reales. 3D, 3D Animation, and Audiovisual Post-production project by Diego Velasquez - 01.29.2021
    • Nutrican - Dos Colas. 3D Animation, Film, Video, TV, Color Correction, and Audiovisual Post-production project by Diego Velasquez - 10.10.2020
    • Via BCP - Lanzamiento. 3D Animation, Film, Video, TV, Color Correction, and Audiovisual Post-production project by Diego Velasquez - 09.13.2017
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    Jose Goncalves Jose Goncalves @ultratroll_dev Code Director and lead programmer Bogota, Colombia
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    • Game Development
    • Texas Chainsaw Massacre (prototype proof of concept). Programming project by Jose Goncalves - 12.30.2020
    • Captain Toonhead vs the Punks from Outer Space. Video Games project by Jose Goncalves - 08.29.2021
    • Hans Hans - Batalla por Asgard. Game Development, and Video Games project by Jose Goncalves - 09.13.2014
    • Las Leyendas: El pergamino mágico (Ánima). Game Development, and Video Games project by Jose Goncalves - 11.13.2017
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    Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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    • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
    • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
    • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
    • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
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