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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Oscar Cerna

Oscar Cerna

@cerna_osc

Lima District, Peru

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    Francisco Cabezas Francisco Cabezas @francisco_cabezas Diseñador 3D generalista & Diseñador gráfico Granada, Spain
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    49,491
    • 3D
    • Architecture
    • BOSE // SoundLink II. 3D, Br, ing, Identit, Concept Art, Art Direction, Product Design, Product Photograph, 3D Modeling, Packaging, and Advertising project by Francisco Cabezas - 03.21.2019
    • Sony cas/1. 3D, Br, ing, Identit, Concept Art, Creativit, Art Direction, Design, Product Design, Graphic Design, Photograph, Product Photograph, 3D Modeling, Advertising, and Photo Retouching project by Francisco Cabezas - 10.25.2018
    • Tabasco souce. 3D, Design, Product Design, Photograph, 3D Modeling, Packaging, and Advertising project by Francisco Cabezas - 07.17.2018
    • Low poly mountain. 3D, Art Direction, Graphic Design, and Sculpture project by Francisco Cabezas - 05.30.2015
  • Maite Sagrario Maite Sagrario @maitesagrarioch Lima District, Peru
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    • Branding & Identity
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  • Alexandra Cañamero Coppola Alexandra Cañamero Coppola @okumi Lima District, Peru
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    Aureus Studio Aureus Studio @a_u_r_e_u_s Mexico City, Mexico
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    9,498
    • Design
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    • FE I. Architecture, ArchVIZ, Concept Art, Set Design, VFX, and Digital Architecture project by Aureus Studio - 11.20.2021
    • SAGRADO III. Architecture project by Aureus Studio - 03.16.2021
    • SECRET PATIO I. Architecture, Fine Arts, L, scape Architecture, Narrative, Architectural Illustration, 3D Design, Concept Art, and 3D Modeling project by Aureus Studio - 08.12.2020
    • SECRET PATIO II. 3D, Architecture, Fine Arts, L, scape Architecture, Set Design, 3D Modeling, Concept Art, 3D Design, and Architectural Illustration project by Aureus Studio - 08.19.2020
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    Carlos Alegría Carlos Alegría @carlosalegria Director de Arte y Animación Las Palmas, Spain
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    2,513
    • Traditional illustration
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    • My course project: Animated illustrations with After Effects for social media. Traditional illustration, Animation, 2D Animation, Digital Illustration, and Animated Illustration project by Carlos Alegría - 08.24.2022
    • Finally. Motion Graphics, Traditional illustration, Animation, and Art Direction project by Carlos Alegría - 04.06.2022
    • Communication Arts -  Ilustración Animada. Traditional illustration, Animation, and Motion Graphics project by Carlos Alegría - 04.07.2022
    • Ilustración Animada - Now . Traditional illustration, Animation, and Motion Graphics project by Carlos Alegría - 04.07.2022
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    Julia Reyes Retana Julia Reyes Retana @julitareyes Mexico City, Mexico
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    • Un vestido muy especial . Sewing project by Julia Reyes Retana - 11.20.2019
    • Me made may 2018. Sewing, and Creativit project by Julia Reyes Retana - 05.22.2019
    • Bolsa + blockprinting. Sewing, and Printing project by Julia Reyes Retana - 05.10.2019
    • Colchita "Un cardumen". Sewing project by Julia Reyes Retana - 05.04.2019
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    Phrame Phrame @phrame Creamos imágenes de espacios no construídos Barcelona, Spain
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    • Photography
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    • Nou Camp Nou - Estadio del F.C. Barcelona. 3D, Architecture, Interior Architecture, Photograph, Infographics, Photograph, and Post-production project by Phrame - 08.31.2015
    • Bloque Residencial en Manhattan, New York. 3D, Architecture, Design, Photograph, Infographics, Photograph, and Post-production project by Phrame - 03.09.2015
    • Piscinas Publicas Roca Gallery en Barcelona. 3D, Architecture, Interior Architecture, Design, Photograph, Infographics, Photograph, and Post-production project by Phrame - 10.06.2016
    • Residencia de estudiantes en Tarragona. 3D, Architecture, Interior Architecture, Photograph, Photograph, and Post-production project by Phrame - 10.31.2015
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    400,667
    • Design
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Sergio Ortiz Sergio Ortiz @sergioortiz_87 Diseñador gráfico Senior Barcelona, Spain
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    31,436
    • Design
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    • GAME. Design, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, T, and pograph project by Sergio Ortiz - 05.18.2020
    • Historia de la Tipografía. Design, Editorial Design, Graphic Design, T, and pograph project by Sergio Ortiz - 05.28.2014
    • The Rock and Elvis Presley. Design, Editorial Design, Graphic Design, and Packaging project by Sergio Ortiz - 02.07.2014
    • II Congreso Internacional de Nanotecnologia. Br, ing, Identit, Design, and Graphic Design project by Sergio Ortiz - 08.10.2014
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
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    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    AMO 3D Visual AMO 3D Visual @amo3dvisual Zaragoza, Spain
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    • Catálogo GRB Mixers Colección Incool. 3D, Architecture, and Decoration project by AMO 3D Visual - 05.16.2019
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    Zita Chocarro Iriarte Zita Chocarro Iriarte @zitachocarro Diseñadora de moda y textil Barcelona, Spain
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    • Hamabi for Wendy's Little House. Design & Interior Design project by Zita Chocarro Iriarte - 03.27.2019
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    Chack Robles Chack Robles @chackrobles Planeación, estrategias, asesoría y realización de producción de impresos y arte final. Mexico City, Mexico
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    58,510
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    • Playeras Serigrafía y tintas especiales. Art Direction, Design, Digital Illustration, Vector Illustration, and Screen Printing project by Chack Robles - 05.18.2018
    • Diseño y Producción de imagen para conciertos. Graphic Design, and Advertising project by Chack Robles - 05.18.2018
    • Retoque para campaña. Graphic Design, Advertising, and Photo Retouching project by Chack Robles - 05.18.2018
    • Decoración Oficina, Vinil. Interior Architecture, Interior Design, and Audiovisual Production project by Chack Robles - 05.18.2018
  • Mar Paz Mar Paz @lasrtamar Artista 2D y 3D Lima District, Peru
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    348
    • 3D
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    • Forrest Gump. 3D, and Character Animation project by Mar Paz - 08.07.2019
    • The Umbrella Academy Eye. 3D, and 3D Modeling project by Mar Paz - 06.21.2019
    • Pixel Puppy. 3D, 3D Animation, Character Animation, Creativit, To, Design, Character Design, 3D Character Design, and 3D Modeling project by Mar Paz - 06.14.2019
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    MUSUK NOLTE MUSUK NOLTE @musukn Lima District, Peru
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    18,122
    • Design
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    • Photobook - Sombra de Isla. Creativit, Editorial Design, Graphic Design, Photograph, and Fine-Art Photograph project by MUSUK NOLTE - 05.28.2019
    • OSCURANA de  Antoine D'Agata. Editorial Design, and Photograph project by MUSUK NOLTE - 11.14.2018
    • THE AFGHANISTAN CHAMBER . Photograph, Fine-Art Photograph, and Portrait Photograph project by MUSUK NOLTE - 02.01.2014
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    Tadeo Soriano Tadeo Soriano @taddtm Ilustrador 3d especializado en diseño de personajes. Lima District, Peru
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    444
    • 3D
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    • Friends 3. 3D, 3D Animation, Character Animation, Character Design, and 3D Character Design project by Tadeo Soriano - 04.02.2019
    • Friendshit. 3D, 3D Animation, Character Animation, Character Design, and 3D Character Design project by Tadeo Soriano - 04.02.2019
    • In The Axis. 3D, 3D Animation, Character Animation, Character Design, and 3D Character Design project by Tadeo Soriano - 04.02.2019
    • My First 3D Characters - Friends 1. 3D, 3D Animation, Character Animation, Character Design, and 3D Character Design project by Tadeo Soriano - 04.02.2019
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    Renato Farfán Basauri Renato Farfán Basauri @nato_farfan Director Creativo General Barcelona, Spain
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    19,461
      • The Fakephone. Digital Product Design, Editorial Design, Social Media, Creativit, Marketing, Mobile Marketing, Digital Marketing, Content Marketing, Artificial Intelligence, and Advertising project by Renato Farfán Basauri - 04.24.2025
      • Inspirasound - Música hecha de frecuencias cerebrales para inspirar.. Advertising, Cop, writing, Content Marketing, Content Writing, Digital Marketing, Mobile Marketing, YouTube Marketing, Instagram Marketing, Growth Marketing, Social Media, and Social Media Design project by Renato Farfán Basauri - 08.04.2023
      • Ojo de Iberoamerica Winner - La Batalla de Hemisferios  . Advertising, Film, Video, TV, Cop, writing, Design, Photograph, Creative Consulting, Education, Marketing, Sound Design, Social Media, Film, Drawing, Stor, telling, and Digital Marketing project by Renato Farfán Basauri - 02.21.2023
      • Huaylarsh en Holograma - Universidad Continental. Advertising, Cop, writing, Film, Video, TV, Design, Motion Graphics, 3D, Graphic Design, Music, Photomontage, Animation, Art Direction, Photograph, Post-production, Video, TV, Audiovisual Production, and Photo Retouching project by Renato Farfán Basauri - 05.07.2021
    • José Antonio Gazzo Castañeda José Antonio Gazzo Castañeda @joseagazzo Creativo Publicitario Lima District, Peru
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      570
        • Mi Proyecto del curso: Introducción al diseño de personajes en pixel art. Pixel Art project by José Antonio Gazzo Castañeda - 11.09.2019
        • Mi Proyecto del curso: Introducción a Adobe Photoshop. Graphic Design, and Photo Retouching project by José Antonio Gazzo Castañeda - 12.11.2018
        • Mi Proyecto del curso: Matte Painting: creando mundos fotorrealistas. Graphic Design, and Photo Retouching project by José Antonio Gazzo Castañeda - 12.10.2018
        • Ejercicios: Retoque fotográfico de Moda y Belleza con Photoshop. Graphic Design, and Photo Retouching project by José Antonio Gazzo Castañeda - 12.07.2018
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