Discover museums that are lessons in graphic design. A museum not only exhibits works: it also communicates constantly through design. From the way in which an arrow directs the route to the typography chosen for a sign, each visual decision influences how we understand the space, how we move and what feeling the visit leaves us with. The signage, the hierarchy of texts, the information panels or the graphic identity of an exhibition are part of a visual system designed to orient, contextualize and build a coherent experience. And this is precisely where many museums become true lessons in applied graphic design. For any creative, visiting a museum can also be an exercise in professional observation. Not only because of the works it houses, but also because of how it combines branding, editorial design, user experience, architecture and visual narrative within the same environment.
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San Miguel de Tucumán, Argentina
