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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Carolina Reyes

Carolina Reyes

@ccreyes10

Mexico City, Mexico

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Carolina Reyes

Me gusta toda clase de cursos que tenga que ver con diseño, creatividad y manualidades

Courses

  • Botanical Illustration with Watercolors. Illustration course by Paulina Maciel · Canela

    Botanical Illustration with Watercolors

    A course by Paulina Maciel · Canela

    Illustration

  • Ceramic Plant Pot Design. Craft course by Xènia Bas

    Ceramic Plant Pot Design

    A course by Xènia Bas

    Craft

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Course lists

  • me gustan me gustan me gustan

    me gustan

    A list by Carolina Reyes

    0
  • QUIERO APRENDER QUIERO APRENDER QUIERO APRENDER

    QUIERO APRENDER

    A list by Carolina Reyes

    0
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Professional listing

  • Carolina Reyes – @ccreyes10
    • Sketching
    • Pencil Drawing
    • Digital Illustration
    • Vector Illustration
    • Painting
    • Watercolor Painting
    • Portrait Drawing
    • Realistic Drawing
    • Children's Illustration
    • Acrylic Painting
    • Jewelry Design
    • Fashion Design
    • Embroidery
    • Sewing
    • Decoration
    • Editorial Design
    • Digital Lettering
    • Graphic Design
    • Industrial Design
    See more...

Joined February 2020
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