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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Catalina Vásquez

Catalina Vásquez

@catalinvasquez

Buenos Aires, Argentina

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    Víctor Mollá Víctor Mollá @victormolla14 Valencia, Spain
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      • Prompt: Artículo SEO Totalmente Optimizado. Marketing, SEO, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de contenidos 5-3-2. Marketing, Social Media, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • Prompt: Estrategia de Palabras Clave. Marketing, and Artificial Intelligence project by Víctor Mollá - 09.01.2023
      • www.victormolla.com. Programming project by Víctor Mollá - 01.01.2012
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      Domestika Domestika @domestika Berkeley, United States
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        Katty Huertas Katty Huertas @kattyhuertas Washington, United States
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        • Editorial Animated Illustrations: Create art based on news stories. Animation, 2D Animation, Digital Illustration, Digital Painting, and Editorial Illustration project by Katty Huertas - 09.02.2023
        • NBC News TODAY Portraits. Portrait Drawing, Digital Design, Traditional illustration, Digital Illustration, and Drawing project by Katty Huertas - 01.06.2022
        • NBC News TODAY · Editorial Illustrations. Traditional illustration, Editorial Design, Drawing, and Digital Illustration project by Katty Huertas - 01.06.2022
        • Texas Monthly · Editorial Illustration. Traditional illustration, Portrait Drawing, and Digital Drawing project by Katty Huertas - 01.06.2022
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        Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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        Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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        • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
        • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
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        • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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        Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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        • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
        • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
        • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
        • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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        Javier Usobiaga Ferrer Javier Usobiaga Ferrer @htmlboy Diseñador web Barcelona, Spain
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      • eladanelavas eladanelavas @eladanelavas Naperville, Argentina
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        Zeppelin Zeppelin @zeppelin Estudio Creativo de Animación Lima District, Peru
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        • Mi Proyecto del curso: Creación de personajes de ciencia ficción para concept art. Traditional illustration, 3D, Art Direction, Photograph, Post-production, 3D Modeling, 3D Character Design, and Photomontage project by Zeppelin - 03.17.2022
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        TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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        70,722
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        • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
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        Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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        Francisco Cabezas Francisco Cabezas @francisco_cabezas Diseñador 3D generalista & Diseñador gráfico Granada, Spain
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        Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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        Ximena Jiménez Ximena Jiménez @jimenezlettering Letrista independiente de Cali, Colombia. Estudié caligrafía y lettering por 5 años en Buenos Aires y en 2019 me radiqué en Bogotá. Entre mis clientes destacados se encuentran Facebook, Nokia, Nescafé, The Washington Post y Pepsico Bogota, Colombia
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      • Mateo Giraldo Pazos Mateo Giraldo Pazos @mateo10g Pereira, Colombia
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        • Salomé Urrea Valencia Salomé Urrea Valencia @salo_uv Estado de Paraná, Brazil
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            • Mi proyecto del curso: Introducción al bordado botánico. Embroider, and Textile Design project by Salomé Urrea Valencia - 10.12.2022
          • Juano Duque Juano Duque @judadub Buenos Aires, Argentina
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            • Diana Cruz Diana Cruz @anadicruzz Bogota, Colombia
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              • Lucía Buchar Lucía Buchar @luli_buchar Santa Catarina, Brazil
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                • Agostina Rufolo Agostina Rufolo @agostinarufolo Buenos Aires, Argentina
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                  Camilo Diaz Salamanca Camilo Diaz Salamanca @cam1 Buenos Aires, Argentina
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                  • Evaristo De los Santos Evaristo De los Santos @edgaraf89_a8d4a23e-a152-4d1c-a3d0-6dd5b589b5ee Buenos Aires, Argentina
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                  • Santiago Marín Santiago Marín @tiagoart Colombia
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                    • Diana Ospina Marulanda Diana Ospina Marulanda @dianita2194 Pereira, Colombia
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                    • Manuel Perez Manuel Perez @manueldavidlugoperez Buenos Aires, Argentina
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                      • Mi Proyecto del curso: Ilustración vectorial con estilo doodle. Vector Illustration project by Manuel Perez - 10.16.2020
                      • Mi Proyecto del curso: Ilustración vectorial isométrica desde cero. Digital Illustration project by Manuel Perez - 07.10.2020
                    • Sofia Seguro Sofia Seguro @sofia_seguro1 Buenos Aires, Argentina
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                      • Angelica Sabogal Angelica Sabogal @angelicasabogalgallego Buenos Aires, Argentina
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                        • Ivan Barberon Ivan Barberon @ivan_barberon Buenos Aires, Argentina
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