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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Claudia Carvotta

Claudia Carvotta

@carvottaclaudia

Riano, Lazio, Italy

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    Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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    361,862
    • Traditional illustration
    • Tattoo Design
    • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
    • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
    • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
    • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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    Ricard López Iglesias Ricard López Iglesias @ricardilus Barcelona, Spain
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    47,755
    • Traditional illustration
    • Fine Arts
    • 2023 COLLECTION. Traditional illustration, Art Direction, Character Design, Editorial Design, Fine Arts, Graphic Design, Painting, Creativit, Drawing, Watercolor Painting, Portrait Drawing, Realistic Drawing, Artistic Drawing, Digital Drawing, and Digital Painting project by Ricard López Iglesias - 12.31.2022
    • SOMNIUM. Fine Arts, Creativit, Drawing, Digital Drawing, Traditional illustration, Painting, and Digital Painting project by Ricard López Iglesias - 07.09.2020
    • PORTRAITS II. Traditional illustration project by Ricard López Iglesias - 06.19.2019
    • Joyería SUÁREZ. Traditional illustration project by Ricard López Iglesias - 04.20.2019
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    Héctor Merienda Héctor Merienda @hectormerienda Valencia, Spain
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    28,709
    • Design
    • Photography
    • Nuestro rincón favorito IKEA. Photograph project by Héctor Merienda - 04.23.2018
    • Sympathy Collaboration - Hectormerienda x Closca. Street Art, Graphic Design, and Photograph project by Héctor Merienda - 09.26.2017
    • Visit Argentina. Photograph project by Héctor Merienda - 04.08.2018
    • Complicarse es maravilloso - Royalbliss. Photograph, and Mobile Photograph project by Héctor Merienda - 12.14.2017
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    Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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    409,637
    • Fine Arts
    • Arts & Crafts
    • Libro: La vida secreta de las Hadas. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
    • Campaña - Depresión. "La travesía de Elena". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
    • Diseño e ilustración editorial.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
    • Ilustración Editorial . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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    Natalia Belda de lama Natalia Belda de lama @natalia_natalita Madrid, Spain
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    16,519
    • Arts & Crafts
    • Fine Arts
    • Blanca Suarez en el Festival de Málaga, Alfombra roja. Photograph, and Events project by Natalia Belda de lama - 03.24.2022
    • Blanca Suarez en el Festival de Málaga. Outdoor Photograph, Social Media, and Portrait Photograph project by Natalia Belda de lama - 03.19.2022
    • Mi Proyecto del curso: Maquillaje profesional para sesiones de fotos. Film, Video, TV, Art Direction, Fashion Design, Fashion Photograph, and Portrait Photograph project by Natalia Belda de lama - 02.02.2022
    • Premios Fotogramas , Blanca Suarez. Film, Video, and TV project by Natalia Belda de lama - 11.16.2021
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    Daniel Torrent Riba Daniel Torrent Riba @danielitorrent Ilustrador de literatura infantil, juvenil y adulta, prensa y publicidad. Imparto talleres de ilustración en varias escuelas, en catalán, castellano, Inglés e italiano. Como pintor he expuesto en España, Italia, Francia, Hungría, México y Estados Unidos. Barcelona, Spain
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    11,184
    • Traditional illustration
    • Pencil Drawing
    • Mi Proyecto del curso: Dibujo expresivo de la figura humana: explora formas y colores. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Figure Drawing, and Gouache Painting project by Daniel Torrent Riba - 12.24.2021
    • Expressive figure. Traditional illustration, Pencil Drawing, Gouache Painting, Fine Arts, Painting, and Figure Drawing project by Daniel Torrent Riba - 12.17.2021
    • Mi Proyecto del curso: Ilustración expresiva trazo a trazo. Drawing, Pencil Drawing, Traditional illustration, Children's Illustration, Editorial Design, Stor, board, Narrative, and Colored Pencil Drawing project by Daniel Torrent Riba - 03.05.2021
    • Creatividad. Drawing, Pencil Drawing, Editorial Illustration, and Traditional illustration project by Daniel Torrent Riba - 02.22.2021
  1. Creatives
  2. Riano, Lazio, Italy
  3. Traditional illustration in Riano, Lazio, Italy
  4. Claudia Carvotta

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