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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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carollucas503

carollucas503

@carollucas503

São Paulo, Brazil

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    Pete Raho Pete Raho @peraho Nueva York, United States
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    • Copywriting
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    Ricardo Tayar López Ricardo Tayar López @ricardotayar Zaragoza, Spain
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    • Design
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    • CRO Cafe. Podcast sobre conversión y disciplinas digitales. UX / UI, Advertising, and Digital Marketing project by Ricardo Tayar López - 01.02.2021
    • Estado de la conversión y su relación con el buen diseño de productos digitales. Ponencia en Experience Fighters 2017.. Interactive Design, Digital Marketing, and UX / UI project by Ricardo Tayar López - 06.17.2017
    • CRO Profesional. Estrategia y práctica. Digital Marketing project by Ricardo Tayar López - 03.10.2020
    • CRO. Diseño y desarrollo de negocios digitales. Digital Marketing project by Ricardo Tayar López - 02.20.2018
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    Chris Tomlin Chris Tomlin @christomlin Chester, United Kingdom
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    2,126
    • Design
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    • Sportradar case study: bringing people and data together in a simple and emotional story.​. Stor, telling, Cop, and writing project by Chris Tomlin - 09.29.2022
    • AG Barr keynote presentation . Stor, telling, Cop, and writing project by Chris Tomlin - 09.29.2022
    • Virgin Atlantic CEO keynote speech. Cop, writing, Stor, and telling project by Chris Tomlin - 09.29.2022
    • Westminster House Youth Club presentation case study. Cop, writing, Stor, and telling project by Chris Tomlin - 09.28.2022
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    Erica Igue e Mauricio Quitero Erica Igue e Mauricio Quitero @ericaemau Madrid, Spain
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    1,388
    • Design
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    • Red Bull Francamente. Events, and Advertising project by Erica Igue e Mauricio Quitero - 10.18.2022
    • Motorola Edge - Find Your Edge. Advertising, Film, Video, TV, and Social Media project by Erica Igue e Mauricio Quitero - 10.10.2021
    • YouTube Works Spain. Events, Audiovisual Production, and Advertising project by Erica Igue e Mauricio Quitero - 11.20.2021
    • Hershey's Segura Essa Barra. Advertising, Art Direction, Design, Cop, writing, and Presentation Design project by Erica Igue e Mauricio Quitero - 10.18.2022
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    Adebola Rayo Adebola Rayo @adebolarayo San Francisco, United States
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    • Storytelling
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    • Lagos 2060 Anthology. Creative Writing, and Fiction Writing project by Adebola Rayo - 02.01.2022
    • The Republic Journal. Creative Writing, and Non-Fiction Writing project by Adebola Rayo - 02.01.2022
    • Visual Art Curation. Fine Arts project by Adebola Rayo - 02.01.2022
    • Lagos Noir. Creative Writing project by Adebola Rayo - 02.01.2022
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    Rita Pires Rita Pires @rideca_pires Designer São Paulo, Brazil
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    • Meu projeto do curso: Design gráfico: composição de imagens comerciais. Design, and Graphic Design project by Rita Pires - 04.26.2024
    • Meu projeto do curso: Ilustração digital estilo art déco. Fine Arts, Poster Design, Digital Illustration, Editorial Design, Graphic Design, and Vector Illustration project by Rita Pires - 04.15.2024
    • Meu projeto do curso: Ilustração para patterns com alma. Traditional illustration, Pattern Design, Vector Illustration, and Printing project by Rita Pires - 08.25.2023
    • Meu projeto do curso: Colagem digital para ilustração editorial vintage. Traditional illustration, Collage, Digital Illustration, Digital Design, and Editorial Illustration project by Rita Pires - 07.24.2023
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    Gabriel García de Oro Gabriel García de Oro @gabrielgarciadeoro Barcelona, Spain
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    • Photography
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    • STORYCOACHING. NUEVO LIBRO. Stor, and telling project by Gabriel García de Oro - 11.28.2021
    • Proyecto Final: Transmite tu mensaje con un storytelling. Stor, and telling project by Gabriel García de Oro - 04.17.2021
    • El fantástico poder terapéutico de los cuentos. Mente Sana.. Stor, and telling project by Gabriel García de Oro - 03.27.2021
    • Divertirse es re-crearse. Artículo El País Semanal.. Stor, and telling project by Gabriel García de Oro - 03.26.2021
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