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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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carlotaplaza7

carlotaplaza7

@carlotaplaza7

Madrid, Spain

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    Xavier Denia Valls Xavier Denia Valls @xavi_denia Barcelona, Spain
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    13,915
      • Mi Proyecto del curso: Retrato realista al carboncillo. Fine Arts project by Xavier Denia Valls - 11.25.2020
      • Escultura. Fine Arts project by Xavier Denia Valls - 11.08.2020
      • Retratos en pintura. Fine Arts project by Xavier Denia Valls - 11.08.2020
      • Retrato del natural. Fine Arts project by Xavier Denia Valls - 10.09.2020
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      Paula Bossio Paula Bossio @paulabossio Diseñadora, Ilustradora, autora y docente Bogota, Colombia
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      58,530
      • Film
      • Comic
      • De adentro hacia afuera. Editorial Design, and Traditional illustration project by Paula Bossio - 09.01.2018
      • La visita de la banda/Microrelato silente. Editorial Design, Traditional illustration, and Children's Illustration project by Paula Bossio - 06.01.2017
      • El lápiz/ Libro silente FCE. Creativit, Editorial Design, Traditional illustration, and Children's Illustration project by Paula Bossio - 08.01.2010
      • Jardín de Lana/ Microrelato silente. Traditional illustration, and Children's Illustration project by Paula Bossio - 04.01.2016
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      Laura McKendry Laura McKendry @laura_mckendry Artist-Illustrator: Natural World London, United Kingdom
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      212,641
      • Traditional illustration
      • Fine Arts
      • Ravens. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Ink Illustration, and Naturalistic Illustration project by Laura McKendry - 10.03.2021
      • Oxen. Traditional illustration, Fine Arts, Painting, Sketching, Creativit, Drawing, Watercolor Painting, Artistic Drawing, Sketchbook, Ink Illustration, Naturalistic Illustration, and Gouache Painting project by Laura McKendry - 07.09.2021
      • Coastal Birds. Traditional illustration project by Laura McKendry - 06.28.2014
      • Shearwater birds. Traditional illustration project by Laura McKendry - 06.28.2020
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      Emma Thrussell Emma Thrussell @emma_thrussell Illustrator and Designer London, United Kingdom
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      1,940
      • Product Design
      • Graphic Design
      • The Marvellous Circus Cat! - Imaginative Character Illustration with Watercolor Final Project. Character Design, Painting, Drawing, Watercolor Painting, and Children's Illustration project by Emma Thrussell - 03.07.2022
      • Products. Traditional illustration, and Product Design project by Emma Thrussell - 02.07.2022
      • Birdwatching Booklet. Traditional illustration, and Product Design project by Emma Thrussell - 02.07.2022
      • Characters. Traditional illustration project by Emma Thrussell - 02.07.2022
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      John Joven John Joven @johnjoven Freelance Illustrator Bogota, Colombia
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      2,016
      • Design
      • Art Direction
      • Mi proyecto del curso: Pintura de retratos expresivos: color y gesto. Fine Arts, Painting, Portrait Drawing, and Oil Painting project by John Joven - 12.17.2023
      • Mi proyecto del curso: Retrato realista de mascotas con pintura al óleo. Fine Arts, Painting, Oil Painting, and Naturalistic Illustration project by John Joven - 07.20.2023
      • My course project: Oil Painting Portrait: Explore Light and Shadows. Fine Arts, Painting, and Oil Painting project by John Joven - 07.12.2023
      • My course project: Oil painting: water and the human figure. Fine Arts, Painting, Oil Painting, Figure Drawing, and Traditional illustration project by John Joven - 07.05.2023
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      Gozde Eyce Gozde Eyce @themoodysociety Illustrator, Picture Book Maker Rotterdam, Netherlands
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      3,863
      • Traditional illustration
      • Fine Arts
      • Editorial Project - Global Warming. Traditional illustration, Editorial Design, and Editorial Illustration project by Gozde Eyce - 01.16.2023
      • Character Design. Traditional illustration, and Picturebook project by Gozde Eyce - 01.16.2023
      • Magazine Cover - RotterdamPas. Traditional illustration, Editorial Design, and Editorial Illustration project by Gozde Eyce - 01.16.2023
      • My Book Project - Kids Can Draw. Traditional illustration, and Picturebook project by Gozde Eyce - 01.16.2023
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      Albert Kiefer Albert Kiefer @housesketcher Creating Magic With Pictures Venlo, Netherlands
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      167,144
      • Digital Illustration
      • Traditional illustration
      • Series of house sketches done in Januari '23. Traditional illustration project by Albert Kiefer - 05.01.2023
      • 120 Years of Harley-Davidson. Traditional illustration project by Albert Kiefer - 09.10.2022
      • Some recent sketches.... Traditional illustration project by Albert Kiefer - 06.08.2022
      • Venlose Vrind. Traditional illustration project by Albert Kiefer - 03.24.2022
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      Redmer Hoekstra Redmer Hoekstra @redmer Elst, Netherlands
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      20,263
        • Stages of the final project from my course. Drawing project by Redmer Hoekstra - 02.04.2021
        • Animal music. Drawing project by Redmer Hoekstra - 06.26.2020
        • Several drawings . Drawing project by Redmer Hoekstra - 06.26.2020
        • More drawings. Drawing project by Redmer Hoekstra - 06.26.2020
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        Reha Sakar Reha Sakar @wardancer Senior Artist Vancouver, Canada
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        17,401
        • 3D
        • Watercolor Painting
        • Before The Sunset. Watercolor Painting, and Painting project by Reha Sakar - 09.03.2022
        • Moored for the Night. Traditional illustration, Watercolor Painting, Painting, Fine Arts, and Drawing project by Reha Sakar - 06.25.2022
        • Afternoon. Watercolor Painting project by Reha Sakar - 02.01.2022
        • New Moon. Watercolor Painting, Traditional illustration, and Painting project by Reha Sakar - 02.22.2022
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        David Morales David Morales @dava22 Barcelona, Spain
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        35,257
        • Design
        • Creative Consulting
        • Mi Proyecto del curso: Diario ilustrado: llena tu sketchbook de vivencias. Traditional illustration, Sketching, Drawing, Sketchbook & Ink Illustration project by David Morales - 12.06.2021
        • I got to have my Vans. Traditional illustration, Design, Fine Arts, Botanical Illustration, Naturalistic Illustration, Sketchbook & Ink Illustration project by David Morales - 10.29.2021
        • Inktober 2020. Design, Traditional illustration, Drawing, Ink Illustration, and Naturalistic Illustration project by David Morales - 10.01.2020
        • Inktober 2019. Traditional illustration, Ink Illustration, Poster Design, Drawing, and Artistic Drawing project by David Morales - 10.01.2019
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        Román García Mora Román García Mora @romangm Ilustración digital e infografía Madrid, Spain
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        169,150
        • Design
        • Traditional illustration
        • My Course Project: Naturalistic Animal Illustration with Procreate. Digital Illustration & Infographics project by Román García Mora - 03.16.2020
        • San Clemente al Laterano. 3D, Digital Illustration & Infographics project by Román García Mora - 12.14.2017
        • Pompeya antes de la erupción. 3D, Digital Illustration & Infographics project by Román García Mora - 02.15.2019
        • La Niña. 3D, Digital Illustration & Infographics project by Román García Mora - 01.15.2019
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        Lucy Fleming Lucy Fleming @lucy_fleming33 Manchester, United Kingdom
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        34,118
        • Traditional illustration
        • Fine Arts
        • Little Lion and girl illustration . Traditional illustration project by Lucy Fleming - 02.17.2023
        • Baby Books - Illustration Sample. Traditional illustration, and Picturebook project by Lucy Fleming - 01.25.2023
        • Orionid - Stars . Traditional illustration project by Lucy Fleming - 11.14.2022
        • Designing Animals - Fox Sketch Sheet. Traditional illustration project by Lucy Fleming - 07.28.2022
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        Claudia Rueda Claudia Rueda @clau_2 Picture Book Author and Illustrator Bogota, Colombia
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        11,890
        • Creativity
        • Storytelling
        • Redlocks and the Three Bears. Traditional illustration, and Children's Literature project by Claudia Rueda - 11.01.2021
        • Lo Más Especial. Traditional illustration project by Claudia Rueda - 06.05.2021
        • Nacho and Lolita. Children's Illustration, and Traditional illustration project by Claudia Rueda - 12.28.2005
        • My Little Polar Bear. Children's Illustration, and Traditional illustration project by Claudia Rueda - 09.28.2009
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        Silvia Calvet Silvia Calvet @silviacalvet Barcelona, Spain
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        6,108
          • Design Thinking con Fisio Virtual. Design project by Silvia Calvet - 07.04.2022
          • Programa de aceleración de startups Riba Roja 2015. Design, and Business project by Silvia Calvet - 06.27.2022
          • Design thinking para startups- Taller online 1 día CIVIHUB. Design project by Silvia Calvet - 01.22.2021
          • Infojobs Design Sprint. Design project by Silvia Calvet - 06.19.2022
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          Patricia Reiners Patricia Reiners @ux_patricia UX/UI Designer Berlin, Germany
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          17,315
          • Design
          • Branding & Identity
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          Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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          363,245
          • Traditional illustration
          • Retrato Digital. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
          • Pintura Retrato. Painting project by Diego Catalan Amilivia - 02.06.2018
          • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
          • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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          Julieta Álvarez Julieta Álvarez @julieta_alvarez Artista Madrid, Spain
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          18,839
          • Jewelry Design
          • Fashion Design
          • Georgia, my new collection!!. Arts, Crafts, Jewelr, Design, and Design project by Julieta Álvarez - 05.18.2021
          • Designing collections for Lladró!. Jewelr, Design, Ceramics, Accessor, Design, and Fashion Design project by Julieta Álvarez - 06.29.2020
          • Sculpture. Sculpture project by Julieta Álvarez - 07.08.2019
          • Jewelry collections . Jewelr, and Design project by Julieta Álvarez - 07.08.2019
        • Teacher Plus
          David de Ramón David de Ramón @davidderamon ilustrador Madrid, Spain
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          3,252
          • Traditional illustration
          • Galileo Galilei en Rotterdam. Traditional illustration project by David de Ramón - 06.11.2021
          • Mural Heroes Guayaquil. Traditional illustration project by David de Ramón - 06.11.2021
          • Casumo App. Character Design, Traditional illustration, and Digital Illustration project by David de Ramón - 01.03.2020
          • Mules'n'Blues festival. Traditional illustration project by David de Ramón - 01.01.2020
        • rafael_jaramillo rafael_jaramillo @rafael_jaramillo Diseñador gráfico, ilustrador Madrid, Spain
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          2,283
          • Design
          • Traditional illustration
          • Fajardo. Arrullo magnético. Comic, Design, Product Design, Graphic Design, Traditional illustration, and Packaging project by rafael_jaramillo - 02.15.2016
          • Rosvita "Mítico Mítico". Art Direction, Design, Graphic Design, Photograph, and Music project by rafael_jaramillo - 09.06.2015
          • Godflesh. Gira 2015. Graphic Design, Traditional illustration, and Music project by rafael_jaramillo - 04.06.2014
          • Fajardo. Poster gira 2015. Fine Arts, Traditional illustration, and Music project by rafael_jaramillo - 03.22.2015
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