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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Carlita MeLi

Carlita MeLi

@carlitaml

Chicago, United States

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    Flo Corretti (Tarareo) Flo Corretti (Tarareo) @flocorretti Artesana/Maker Lleida, Spain
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    • Arts & Crafts
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    • TALISMÁN . Arts, Crafts, Product Design, and Ceramics project by Flo Corretti (Tarareo) - 06.01.2021
    • Trencadís • Jewelry in acrylic resin and ceramic . Ceramics, Jewelr, Design, Product Design, Arts, and Crafts project by Flo Corretti (Tarareo) - 02.21.2021
    • My Course Project: Decorative Techniques in Acrylic Resins. Arts, and Crafts project by Flo Corretti (Tarareo) - 12.06.2020
    • Acrylic resin jewelry. Arts, Crafts, Ceramics, Jewelr, Design, Accessor, and Design project by Flo Corretti (Tarareo) - 11.19.2020
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    Elidé Rangel Soto Elidé Rangel Soto @florula Diseñadora y comunicadora visual, con enfoque en técnicas manuales y materiales alternativos. Especializada en Diseño textil y de superficies. Mexico City, Mexico
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    • JBalvin. Arts, Crafts, Br, ing, Identit, and Design project by Elidé Rangel Soto - 04.23.2019
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    • La muerte le sienta bien. Arts, Crafts, Embroider, and Traditional illustration project by Elidé Rangel Soto - 11.02.2014
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    Mia Winston-Hart Mia Winston-Hart @miawinstonhart Winchester, United Kingdom
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      • Experimenting with resin and other materials.. Fashion Design, Fashion Photograph, Jewelr, Design, and Product Design project by Mia Winston-Hart - 12.03.2020
      • Knotted headbands from 2020.. Arts, Crafts, Fashion Design, and Fashion Photograph project by Mia Winston-Hart - 12.01.2020
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      Camila Rubio Camila Rubio @camilarubio Tulsa, Chile
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        • Mi Proyecto del curso: Retratos bordados en pedrería. Accessor, Design, Embroider, Portrait Drawing, Arts, and Crafts project by Camila Rubio - 07.11.2020
        • Bowie. Embroider, and Creativit project by Camila Rubio - 06.03.2020
        • CAT/ Pasionaria. Arts, Crafts, Embroider, Creativit, and Fashion Design project by Camila Rubio - 05.16.2020
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        Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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        • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
        • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
        • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
        • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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        Ana María Restrepo Ana María Restrepo @anamaria_10 Diseñadora Textil Medellín, Colombia
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        • Tactile Garden! . Arts, Crafts, Embroider, and Fashion Design project by Ana María Restrepo - 04.27.2020
        • El Jardin de mis Suenos.... Arts, Crafts, Embroider, and Art Direction project by Ana María Restrepo - 04.27.2020
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        Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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        • Traditional illustration
        • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
        • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
        • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
        • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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        Las Marías de La María Living Las Marías de La María Living @lamarialiving Diseño Interior Bogota, Colombia
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        • Mesa de Centro (Alejo & Cami). Arts, Crafts, Decoration, and Design project by Las Marías de La María Living - 12.15.2020
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