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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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canoli

canoli

@canoli

Villavicencio, Colombia

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    Sergio Zamora Solá Sergio Zamora Solá @sergiozamorasola Granollers, Spain
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      • Death Note. Film, Video, and TV project by Sergio Zamora Solá - 09.28.2021
      • JOKER. Film, Video, and TV project by Sergio Zamora Solá - 10.04.2019
      • Speed. Music, Film, Video, and TV project by Sergio Zamora Solá - 08.05.1994
      • EL REY LEÓN. Music project by Sergio Zamora Solá - 11.08.1994
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      Joël Mulachs Escolano Joël Mulachs Escolano @joel_mulachs LOCUTORA PUBLICITARIA Y ACTRIZ DE DOBLAJE Barcelona, Spain
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      ISABEL MARTIÑÓN ISABEL MARTIÑÓN @isabel_martinon Mexico City, Mexico
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      • Arts & Crafts
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      • VIDEOJUEGOS. Video Games, Character Animation, 2D Animation, Comic, Audio, Film, Video, TV, Film, TV, Manga, and Video project by ISABEL MARTIÑÓN - 05.15.2022
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      David Mulé Rebecchi David Mulé Rebecchi @davimulepodcast Productor y director de proyectos de podcast Madrid, Spain
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      • El Peregrino: La aventura del Camino de Santiago. Art Direction, Podcasting, Marketing, Digital Marketing, Content Marketing, Communication, and Audio project by David Mulé Rebecchi - 09.08.2022
      • El Peregrino: La aventura del Camino de Santiago. Podcasting project by David Mulé Rebecchi - 02.08.2022
      • El Presente es digital. CEPYME podcast. Podcasting project by David Mulé Rebecchi - 02.08.2022
      • Sin Cita Previa. Podcasting project by David Mulé Rebecchi - 02.08.2022
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      Alejandro Osses Saenz Alejandro Osses Saenz @alejosses Bogota, Colombia
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      • Coffee growers, Juan Valdez. Photograph, Portrait Photograph, Documentar, and Photograph project by Alejandro Osses Saenz - 05.01.2019
      • THE CARTON. Documentar, and Photograph project by Alejandro Osses Saenz - 12.28.2017
      • Bun World. Fine-Art Photograph project by Alejandro Osses Saenz - 08.01.2018
      • Wheat, an ancestral product that is being lost. Photograph, Documentar, and Photograph project by Alejandro Osses Saenz - 03.01.2019
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      Victoria Holguin Victoria Holguin @victoriaholguin Bogota, Colombia
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      • Blue Apple Resort y Green Apple Foundation para Thrillist . Photograph project by Victoria Holguin - 04.09.2023
      • My Course Project: Family Lifestyle Photography. Photograph, Portrait Photograph, Outdoor Photograph, Lifest, and le Photograph project by Victoria Holguin - 04.22.2021
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      Alberto Chimal Alberto Chimal @albertochimal Escritor y profesor de escritura creativa Mexico City, Mexico
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      • Batman: El Mundo. Comic, Writing, and Script project by Alberto Chimal - 09.05.2021
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      Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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      • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
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      Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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      • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
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      Natalia Gw Natalia Gw @nataliagw Fotógrafa Bogota, Colombia
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      Julio Rojas Julio Rojas @juliowriter Guionista de cine y tv, escritor, consultor de guiones. coordinador y director de contenidos en TV y productoras y profesor de guión con mas de 20 años de experiencia en el rubro. Tulsa, Chile
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      Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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      Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
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        • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
        • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
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        • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
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        Daniel Arranz Molinero Daniel Arranz Molinero @danieloweb Madrid, Spain
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        • Photography Post-production
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        • Birmania. Digital Photograph project by Daniel Arranz Molinero - 04.12.2020
        • India. Documentar, and Photograph project by Daniel Arranz Molinero - 03.28.2020
        • Espacio Miró. Concept Art project by Daniel Arranz Molinero - 03.27.2020
        • The man who wasn't there. Documentar, and Photograph project by Daniel Arranz Molinero - 03.26.2020
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        Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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        • Design
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        • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
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        • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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        Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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        164,077
        • Photography
        • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
        • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
        • The mountain of smoke. Photograph project by Jesús G. Pastor - 06.28.2015
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        Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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        Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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        • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
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        Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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          • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
          • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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          Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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          • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
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          Domestika Domestika @domestika Berkeley, United States
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