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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Brenda Clarke

Brenda Clarke

@brenjane

Sydney, Australia

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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    • Matte Painting
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    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    David Vega Palacios David Vega Palacios @davidvegapalacios Lima, Peru
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    • Art Direction
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    • Peugeot 3008 HYBRID4. Advertising, Traditional illustration, and 3D project by David Vega Palacios - 01.27.2022
    • Matte painting-Toyota Hilux GR-S. Photographic Composition, Design, Traditional illustration, Photograph, Post-production, and Photo Retouching project by David Vega Palacios - 09.02.2020
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    • PROYECTOS MATTE PAINTING / VARIOS. 3D, and Photo Retouching project by David Vega Palacios - 12.04.2019
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    Mario Olvera Mario Olvera @mario_olvera Licenciado en Animación, arte digital y multimedia. Fotógrafo y artista digital. Guadalajara, Mexico
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    • Cyberpunk Warrior. Photo Retouching, Digital Photograph, Traditional illustration, and Art Direction project by Mario Olvera - 02.19.2023
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    Nick Pedersen Nick Pedersen @nick_pedersen Photographer // Digital Artist Salt Lake City, United States
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    • Paradigm . Collage, Digital Photograph, and Fine Arts project by Nick Pedersen - 04.01.2020
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    Natacha Einat Natacha Einat @skipandwork Digital Artist París, France
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    • “What we achieve inwardly will change outer reality.” . Photograph, Creativit, and Photomontage project by Natacha Einat - 09.02.2025
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    Redmer Hoekstra Redmer Hoekstra @redmer Elst, Netherlands
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      • Stages of the final project from my course. Drawing project by Redmer Hoekstra - 02.04.2021
      • Animal music. Drawing project by Redmer Hoekstra - 06.26.2020
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      Marco Mazzoni Marco Mazzoni @marcomazzoniart Voghera, Italy
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        • Graphite Drawings. Artistic Drawing, Fine Arts, Pencil Drawing, and Portrait Drawing project by Marco Mazzoni - 01.20.2021
        • Final  project of my course. Artistic Drawing project by Marco Mazzoni - 04.28.2020
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        • Contemporary Bestiary. Artistic Drawing, and Traditional illustration project by Marco Mazzoni - 02.04.2020
      • Marius Els Marius Els @creativemazza London, United Kingdom
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        • My project in Digital Collage for Editorials course by Israel Vargas. Collage project by Marius Els - 04.16.2021
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        Alain Perdomo Alain Perdomo @alainperdomo Alicante, Spain
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        • Photography
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        • My Course Project: Creating Characters with Photoshop. Creativit, Photograph, Fine-Art Photograph, Studio Photograph, Portrait Photograph, Digital Photograph, Photographic Lighting, Digital Illustration, Photograph, Post-production, Photo Retouching, and Video Games project by Alain Perdomo - 10.03.2019
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        Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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        387,854
        • Traditional illustration
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        • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
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        • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
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        Domestika Domestika @domestika Berkeley, United States
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