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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Fernando Souza

Fernando Souza

@bisnuto

Nagoya, Japan

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    Alejandro Burdisio Alejandro Burdisio @alejandroburdisio Ilustrador Córdoba, Argentina
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    • Traditional illustration
    • Enchulando el Bot. Traditional illustration, Concept Art, and Digital Painting project by Alejandro Burdisio - 02.07.2023
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    Sammy Khalid (Chigg) Sammy Khalid (Chigg) @chigg Concept Artist / Illustrator County Dublin, Ireland
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    • Rio 2016 Olympic Games: Trailer - BBC Sport. Design, Advertising, Painting, Set Design, VFX, 3D Animation, Creativit, Digital Illustration, Stor, telling, Concept Art, Digital Design, and Digital Painting project by Sammy Khalid (Chigg) - 02.09.2022
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    Ariel Olivetti Ariel Olivetti @arielolivetti Dibujante , Historietista Buenos Aires, Argentina
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    • Mi Proyecto del curso: Ilustración para cómics: anatomía de un superhéroe. Comic, Traditional illustration, Character Design, Pencil Drawing, and Figure Drawing project by Ariel Olivetti - 06.09.2020
    • Mi Proyecto del curso: Ilustración de personajes en acrílico. Traditional illustration, Character Design, Painting, Comic, Acr, and lic Painting project by Ariel Olivetti - 01.23.2022
    • Acrylic illustrations 2. Comic, Figure Drawing, Traditional illustration, Acr, and lic Painting project by Ariel Olivetti - 01.07.2021
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    Brellias Brellias @brellias Artista Digital y 3D Tulsa, Chile
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    • Mi Proyecto del curso: Ilustración fantástica 3D con Blender. 3D, and Concept Art project by Brellias - 02.03.2021
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    Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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    • ZBrush Study. 3D Modeling project by Carlos Sifuentes Haro - 11.20.2016
    • Bears. 3D Character Design project by Carlos Sifuentes Haro - 11.20.2020
    • Clocks. 3D, and 3D Animation project by Carlos Sifuentes Haro - 11.20.2020
    • Raton Perez. 2D Animation, and 3D project by Carlos Sifuentes Haro - 11.20.2020
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    Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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    • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
    • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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    Samuel Smith Samuel Smith @samuelsmith Visual Development/Color Artist for Animation Lila, France
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    • Traditional illustration
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    • Klaus - Color Keys. Concept Art project by Samuel Smith - 06.20.2020
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