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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Sancho PavelKo

Sancho PavelKo

@big_san4o

Warsaw, Poland

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    Saturna Studio Saturna Studio @bysaturna El Estudio Creativo con Visión Global Guadalajara, Mexico
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    15,390
    • Design
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    • Circuito PRE. Br, ing, Identit, Art Direction, Editorial Design, Graphic Design, Web Design, Fine-Art Photograph, and Product Photograph project by Saturna Studio - 10.28.2019
    • La Bralette. Br, ing, Identit, Fashion Design, Graphic Design, Fashion Photograph, Traditional illustration, Packaging, and Art Direction project by Saturna Studio - 10.28.2019
    • Agálea. Br, ing, Identit, Graphic Design, Traditional illustration, Marketing, and Packaging project by Saturna Studio - 10.28.2019
    • Efecto 10. Br, ing, Identit, Graphic Design, Traditional illustration, Marketing, and Packaging project by Saturna Studio - 10.28.2019
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    David Leutert David Leutert @davidleutert I'm a freelance illustrator and lettering artist based in Berlin. Berlin, Germany
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    2,648
      • "Guard Your Heart" (My project for course: Visual Storytelling with Hand-Lettering and Illustration). T, pograph, Lettering, Digital Illustration, H, and Lettering project by David Leutert - 09.06.2021
      • Guard Your Heart. Poster Design, Design, Traditional illustration, Advertising, Digital Illustration, Graphic Design, Art Direction, T, pograph, T, pograph, Design, Lettering, Digital Lettering, H, Lettering, and 3D Lettering project by David Leutert - 09.01.2021
      • C&C Podcast w/ Jen Hood. Design, Traditional illustration, Advertising, Music, Graphic Design, Digital Illustration, Drawing, Digital Drawing, T, pograph, T, pograph, Design, Lettering, Digital Lettering, H, and Lettering project by David Leutert - 10.08.2021
      • The Lonely Ones. Design, Traditional illustration, Digital Illustration, Architectural Illustration, Ink Illustration, Editorial Illustration, Drawing, Portrait Drawing, Digital Drawing, Graphic Design, Art Direction, T, pograph, T, pograph, Design, Lettering, Digital Lettering, H, and Lettering project by David Leutert - 04.29.2021
    • Anna Talalaenko Anna Talalaenko @skatedocka93 Minsk, Belarus
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      • Misiek Niekrasz Misiek Niekrasz @michal_niekrasz Poland
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        • Victor Yoshida Victor Yoshida @victorysouza Rio de Janeiro, Brazil
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          1,139
            • Snake. Digital Drawing, Graphic Design, and Digital Illustration project by Victor Yoshida - 07.22.2020
          • César Gurrieri César Gurrieri @cesargurrieri Quilmes, Argentina
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            711
            • Documentary Photography
            • Outdoor Photography
            • Paraíso Jaschek, the daily life of a family in the Ribera de Bernal region for 5 years. . Documentar, and Photograph project by César Gurrieri - 07.15.2020
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            Irene Cruz Irene Cruz @irenecruzfoto Fotógrafa, directora de fotografía y videoartista. Berlin, Germany
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            • Dior - Cruise 23 Campaign by Irene Cruz. Photograph, Fashion Photograph, Advertising, Filmmaking, Film Photograph, and Film project by Irene Cruz - 11.20.2022
            • RGB. Transformation (2020). Photographic Composition, Film Photograph, Fine-Art Photograph, Portrait Photograph, Outdoor Photograph, Photographic Lighting, and Painting project by Irene Cruz - 12.03.2020
            • “Perception” Course: Artistic Photography: Transforming Concepts into Images. Photographic Composition, Photograph, and Fine-Art Photograph project by Irene Cruz - 01.02.2021
            • Dear Ghost (2016). Photograph, Film Photograph, Fine-Art Photograph, and Outdoor Photograph project by Irene Cruz - 05.15.2016
          • Agata Bednarska Agata Bednarska @agata_bednarska brand and visual communication designer Katowice, Poland
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            1,746
            • Design
            • Branding & Identity
            • RECIRCULUM. Animation, Creativit, Food Photograph, Motion Graphics, Audiovisual Post-production, Poster Design, Product Photograph, Set Design, Studio Photograph, Upc, and cling project by Agata Bednarska - 02.04.2021
            • Buy My Pad - . Br, ing, Identit, Set Design, and Web Design project by Agata Bednarska - 08.06.2020
            • Och Vegan Cosmetics / Identity and Packaging. Br, ing, Identit, Design, Graphic Design, Logo Design, Packaging, and Poster Design project by Agata Bednarska - 07.16.2020
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            Belén Redondo Belén Redondo @belenredondo Dirección de arte · Diseño gráfico · Estrategia Barcelona, Spain
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            1,308
            • Photography
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            • Fascículos coleccionables. Art Direction, and Graphic Design project by Belén Redondo - 10.12.2020
            • Quadra. Br, ing, Identit, and Graphic Design project by Belén Redondo - 10.12.2020
          • Elijah Trublenko Elijah Trublenko @visorium Wrocław, Poland
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            43
            • 3D
            • Arts & Crafts
            • My project in Kawaii Character Creation in 3D with Blender  course - Mushi. Traditional illustration, Character Design, Digital Illustration, 3D Modeling, and Manga project by Elijah Trublenko - 02.13.2022
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            Maria Kozerska Maria Kozerska @mm_kozerska Kraków, Poland
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            169
            • Arts & Crafts
            • Nocturne garden. Set Design project by Maria Kozerska - 10.17.2020
            • My project in Techniques to Create Scale Models course. Arts, and Crafts project by Maria Kozerska - 04.03.2020
            • My project in Advanced Papercraft Techniques: Designing with Paper course. Paper Craft, and Sculpture project by Maria Kozerska - 03.26.2020
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            Romain Blais Romain Blais @romain_blais Romain Blais Montreal, Canada
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            219
              • My sketchbook. Traditional illustration, Art Direction, Character Design, Editorial Design, Creativit, Drawing, Artistic Drawing, Children's Illustration, Editorial Illustration, and Sketchbook project by Romain Blais - 02.08.2022
              • Philosophical portraits. Traditional illustration project by Romain Blais - 12.12.2019
              • Space Odyssey. Traditional illustration project by Romain Blais - 06.02.2018
              • The mind of Sekkei. Traditional illustration project by Romain Blais - 01.01.2019
            • Joana Correia Joana Correia @joana_correiatype Porto, Portugal
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              433
              • Calligraphy
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              • Artigo Display. T, pograph, T, pograph, and Design project by Joana Correia - 05.05.2020
              • Artigo. T, pograph, T, pograph, and Design project by Joana Correia - 05.05.2020
              • Laca Text. T, pograph, T, pograph, and Design project by Joana Correia - 05.05.2020
              • Alga. T, pograph, T, pograph, and Design project by Joana Correia - 05.04.2020
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              Love Street Studio Love Street Studio @hello_401496 Lisbon, Portugal
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                • AIA. Br, ing & Identit project by Love Street Studio - 07.07.2020
                • Bisset. Br, ing & Identit project by Love Street Studio - 07.07.2020
                • kencko. Br, ing & Identit project by Love Street Studio - 07.07.2020
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                Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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                567,716
                • 3D
                • Branding & Identity
                • COCINA CON HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
                • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
                • COSAS TRES D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
                • MÁS COSAS 2D. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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                Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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                865,489
                • Photography
                • Instagram Photography
                • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
                • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
                • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
                • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
              1. Creatives
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              4. Sancho PavelKo

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