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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Beatriz Conde-Corbal

Beatriz Conde-Corbal

@beacondecorbal

PHOTO EDITOR

Barcelona, Spain

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    Daniel Arranz Molinero Daniel Arranz Molinero @danieloweb Madrid, Spain
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    191,763
    • Photography Post-production
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    • Birmania. Digital Photograph project by Daniel Arranz Molinero - 04.12.2020
    • India. Documentar, and Photograph project by Daniel Arranz Molinero - 03.28.2020
    • Espacio Miró. Concept Art project by Daniel Arranz Molinero - 03.27.2020
    • The man who wasn't there. Documentar, and Photograph project by Daniel Arranz Molinero - 03.26.2020
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    Edu Gómez Edu Gómez @edugomez Fotógrafo, Retocador Madrid, Spain
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    56,656
    • Photography
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    • Final projects "Antonio Eloy Advanced Course". Photograph, and Photo Retouching project by Edu Gómez - 05.01.2019
    • No+Vello 2019. Photograph, and Photo Retouching project by Edu Gómez - 03.11.2019
    • África . Photograph, and Photo Retouching project by Edu Gómez - 10.17.2017
    • Circus Cerca. Photograph project by Edu Gómez - 01.27.2016
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    702,524
    • Matte Painting
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    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
  • Lola Dupre Lola Dupre @loladupre Illustrador y artista Sevilla, Spain
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    997
    • Character Design
    • Collage
    • A B C of Robots. Fine Arts, and Collage project by Lola Dupre - 06.10.2025
    • Cats, 2024, 2025. Collage project by Lola Dupre - 04.29.2025
    • Cats 2024. Fine Arts, and Collage project by Lola Dupre - 04.18.2024
    • Cats 2023. Traditional illustration, Fine Arts, and Collage project by Lola Dupre - 08.02.2023
  • Javi Unciti-Luna Javi Unciti-Luna @unciti_luna Senior graphic designer Málaga, Spain
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    • Branding & Identity
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    • The Amazing Arenques Jazz Quartet. Graphic Design project by Javi Unciti-Luna - 12.31.2015
    • GtWagen 'Concesionario Multimarca'. Graphic Design project by Javi Unciti-Luna - 01.31.2016
    • Luz Negra. Editorial Design, and Graphic Design project by Javi Unciti-Luna - 02.29.2016
    • Cera23 Restaurante. Graphic Design project by Javi Unciti-Luna - 02.29.2016
  • Tigrelab Tigrelab @tigrelab_sl Creative Studio Barcelona, Spain
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  • MASTER FOR YOU SL MASTER FOR YOU SL @master_for_you Agencia de publicidad Barcelona, Spain
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    Joseba Elorza Joseba Elorza @miraruido ilustrador y animador Vitoria-Gasteiz, Spain
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    83,048
    • Traditional illustration
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    • Searise. Animation, Collage, Art Direction, VFX, and Video project by Joseba Elorza - 03.24.2021
    • Videoclip "Cosmos" de "Love of Lesbian". Animation, Collage, and Art Direction project by Joseba Elorza - 12.02.2020
    • Key ID. Animation, Character Animation, Collage, Art Direction, Motion Graphics, Stor, telling, and 2D Animation project by Joseba Elorza - 05.18.2020
    • Videoclip "Wake The Ghost". Animation, Character Animation, 2D Animation, 3D Animation, Motion Graphics, and Video project by Joseba Elorza - 02.06.2019
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    Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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    102,486
    • Photography
    • Good person. Product Photograph project by Martí Sans - 07.01.2019
    • Drinks. Photograph project by Martí Sans - 07.03.2017
    • Exalts chocolate. Photograph project by Martí Sans - 09.27.2017
    • Indet Labels. Photograph project by Martí Sans - 06.26.2017
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    Manu Brabo Manu Brabo @manubrabo Torino, Italy
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    Ricardo Rousselot Schmidt Ricardo Rousselot Schmidt @rousselot Cornellà de Llobregat, Spain
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    5,831
    • Calligraphy
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    • Do you want to participate in the publication of my flagship book entitled QUEBRACHO?. Editorial Design, Graphic Design, T, pograph, Calligraph, Lettering, and Logo Design project by Ricardo Rousselot Schmidt - 02.28.2023
    • Ex-Libris . Calligraph project by Ricardo Rousselot Schmidt - 06.29.2015
    • My Project for the Calligraphy Course for a Bookplate. Calligraph project by Ricardo Rousselot Schmidt - 06.10.2015
    • Dom Perignon & Joselito. Calligraph project by Ricardo Rousselot Schmidt - 07.19.2006
  • Javi Moreno Javi Moreno @disual Mataró, Spain
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    498
    • Motion Graphics
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    • I LOVE TYPOGRAPHY. Design, and 3D project by Javi Moreno - 12.23.2013
  • HCBCN HCBCN @healthcom SUPERVISOR DE CUENTAS Barcelona, Spain
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    78
    • Laia Aleu Laia Aleu @laia_aleu Talent Acquisition Partner London, United Kingdom
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      25
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      Evidenze Communication Evidenze Communication @evidenzecommunication Passatge Ferrer i Vidal Barcelona, Spain
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      582
      • Jaime Jaime @heroes_of_the_galaxy Barcelona, Spain
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        36
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          Jorge Alvariño Jorge Alvariño @jorge_alvarino Madrid, Spain
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          6,499
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          • APOLLO 18. Photograph project by Jorge Alvariño - 06.21.2021
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          • Horror | Drama | Love . Art Direction, Photograph, Photograph, Post-production, and Advertising project by Jorge Alvariño - 03.07.2016
          • Rubén Cortada. Photograph, Photograph, and Post-production project by Jorge Alvariño - 02.15.2016
        • Ion Lucin Ion Lucin @ion_1 Santander, Spain
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          357
          • 3D
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          • ARROWatch - nueva forma de ver el tiempo. Graphic Design, Design, Br, ing, Identit, 3D, Animation, Art Direction, 3D Design, Motion Graphics, 3D Animation, Logo Design, Digital Product Design, Packaging & Industrial Design project by Ion Lucin - 05.26.2025
          • BAIK - diseño minimalista de bicicleta. 3D, Animation, Br, ing, Identit, Design, Product Design, Graphic Design, Industrial Design, T, and pograph project by Ion Lucin - 03.20.2016
          • Cosmos. Graphic Design, Industrial Design, Motion Graphics, and Packaging project by Ion Lucin - 02.22.2015
          • Simbolismo - Cascos. 3D, Graphic Design, and Traditional illustration project by Ion Lucin - 11.30.2014
        • Guillem Bosch Guillem Bosch @guillembosch ilustrador Barcelona, Spain
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          634
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          • Open Arms Benefit Concert. Traditional illustration, Design, Music, Advertising, Art Direction, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Artistic Drawing, Communication, and Music Production project by Guillem Bosch - 09.01.2021
          • Guillem Bosch x Casa Seat. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, Artistic Drawing, Decoration, Communication, Editorial Illustration, and Colored Pencil Drawing project by Guillem Bosch - 03.28.2022
          • Audi x Matador. Traditional illustration, Advertising, 3D, Editorial Design, Graphic Design, Vector Illustration, Digital Illustration, Communication, Digital Drawing, Ink Illustration, Editorial Illustration, and Engraving project by Guillem Bosch - 01.10.2022
          • I'm Sitges. Traditional illustration, Packaging, Creativit, Pencil Drawing, Drawing, Digital Illustration, Art Direction, and Graphic Design project by Guillem Bosch - 11.12.2021
        • The Woork The Woork @thewoork Madrid, Spain
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          1,523
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          • TAC! Festival of Brand Creation and Management. Br, ing, Identit, Design, Art Direction, and Digital Illustration project by The Woork - 05.15.2022
          • Zeen Branding. Br, ing, Identit, Character Design, Graphic Design, Art Direction, Design, Creative Consulting, and Web Design project by The Woork - 03.15.2023
          • Moodly Branding. Br, ing & Identit project by The Woork - 01.29.2024
          • 1% Human - Brand Culture. Animation, 2D Animation, 3D Animation, and Art Direction project by The Woork - 07.04.2018
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          Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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          119,810
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          • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
          • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
          • Friends Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
          • SILK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
        • Els Altres Els Altres @roger_vicente Estudio / productora Barcelona, Spain
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          55
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          • Yota Devices / Scenarios. 3D, IT, Advertising, Film, Video, TV, Design, UX / UI, and Motion Graphics project by Els Altres - 03.05.2013
          • Sony Entertainment Television. 3D, Advertising, Design, Motion Graphics, Film, Video, TV, and Traditional illustration project by Els Altres - 03.04.2013
          • EC-DG Dev. Advertising, Design, Motion Graphics, Film, Video, TV, and Traditional illustration project by Els Altres - 03.04.2013
          • Unilever ELT Paris event 2012. 3D, Advertising, Design, Motion Graphics, Film, Video, TV, and Traditional illustration project by Els Altres - 03.04.2013
        • restaloes restaloes @restaloes Cataluña, Spain
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          9
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        • caterina barjau caterina barjau @caterina_dachs Soria, Spain
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          26
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        • splendia_hotels splendia_hotels @splendia_hotels Biguas, Spain
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          3
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        • Proddigi Films S.L. Proddigi Films S.L. @proddigi Productora de vídeo y post-producción Barcelona, Spain
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          32
          • Film, Video & TV
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        • Mikol Olivares Sánchez Mikol Olivares Sánchez @mikol_os Fotógrafo - Retocador digital Las Palmas, Spain
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          373
          • Photography
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          • Dreams. Photograph project by Mikol Olivares Sánchez - 03.13.2017
          • Protection. Photograph project by Mikol Olivares Sánchez - 01.06.2016
          • Cristina.. Photograph, Photograph, and Post-production project by Mikol Olivares Sánchez - 03.29.2015
          • Portraits II. Photograph, Photograph, and Post-production project by Mikol Olivares Sánchez - 02.05.2015
        • Bubblegum Healthcare Bubblegum Healthcare @bubblegum Agencia de publicidad Barcelona, Spain
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          423
          • Advertising
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        • Blanca de la Iglesia Blanca de la Iglesia @blanca_de_la_iglesia Marketing Barcelona, Spain
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          378
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        • JUGO Films JUGO Films @jugo_films Producción y Post-producción audiovisual Barcelona, Spain
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          125
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