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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Artur Szczechowiak
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Artur Szczechowiak

@bboyfasi

Nowy Tomyśl County, Poland

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    Ana Hernández Ana Hernández @ana_hera Diseñadora y calígrafa Mexico City, Mexico
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    5,801
    • Calligraphy
    • Branding & Identity
    • Día de Muertos. Lettering, Digital Lettering, and Traditional illustration project by Ana Hernández - 10.13.2017
    • Brush pen | Fluorescencia. Calligraph, and Design project by Ana Hernández - 07.01.2019
    • Animales | Serie I. Calligraph, and Painting project by Ana Hernández - 05.10.2017
    • Monogram. Logo Design, Graphic Design, and Lettering project by Ana Hernández - 01.01.2019
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    Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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    126,920
    • Design
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    • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
    • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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    Daniel Hosoya Daniel Hosoya @danielhosoya Diseñador Publicitario, Letrista Mexico City, Mexico
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    25,685
    • Branding & Identity
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    • Caligrafía & Lettering 2022. Lettering, 3D Lettering, and Digital Lettering project by Daniel Hosoya - 01.03.2023
    • Pretexto Café. Br, ing, Identit, Graphic Design, and Packaging project by Daniel Hosoya - 07.22.2021
    • Brushes para hacer Casual Style (Sign Painting). Calligraph, Design, and Lettering project by Daniel Hosoya - 09.24.2019
    • Liquids in Procreate. Digital Illustration, and Lettering project by Daniel Hosoya - 09.04.2019
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    Ximena Jiménez Ximena Jiménez @jimenezlettering Letrista independiente de Cali, Colombia. Estudié caligrafía y lettering por 5 años en Buenos Aires y en 2019 me radiqué en Bogotá. Entre mis clientes destacados se encuentran Facebook, Nokia, Nescafé, The Washington Post y Pepsico Bogota, Colombia
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    • Lettering para Nokia Latam. Design, Advertising, T, pograph, Digital Lettering, and Lettering project by Ximena Jiménez - 02.21.2021
    • Lettering - Lost & Found . Calligraph, Costume Design, and Lettering project by Ximena Jiménez - 05.07.2019
    • Pizarras - Negro, cueva de café . Br, ing, Identit, Calligraph, and Lettering project by Ximena Jiménez - 05.07.2019
    • Logotipo Black Dog 902. Br, ing, Identit, Design, and Lettering project by Ximena Jiménez - 05.07.2019
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    HUMAN HUMAN @human_ Mexico City, Mexico
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    • Design
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    • Door No. 04. Design, Photograph, Art Direction, Br, ing, Identit, Graphic Design, Photograph, Post-production, T, pograph, and Logo Design project by HUMAN - 11.26.2021
    • D&N. Design, Photograph, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, Packaging, Product Design, Set Design, Audiovisual Production, Logo Design, Product Photograph, and Photographic Lighting project by HUMAN - 11.25.2021
    • Centinela Cocktails. Design, 3D, Br, ing, Identit, Art Direction, Graphic Design, Packaging, Product Design, Creativit, 3D Modeling, T, and pograph project by HUMAN - 11.25.2021
    • Chateau Yaldara. Br, ing, Identit, Photograph, Art Direction, Graphic Design, Packaging, T, pograph, Editorial Design, Product Photograph, Photo Retouching, and Screen Printing project by HUMAN - 11.25.2021
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    Fabian Geyrhalter (FINIEN) Fabian Geyrhalter (FINIEN) @fgeyrhalter Clarity For Brand Transformations Los Angeles, United States
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    6,203
    • Brand Strategy
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    • Anchory Brand Strategy And Brand Identity Design . Br, ing, Identit, Br, Strateg, and Naming project by Fabian Geyrhalter (FINIEN) - 04.04.2020
    • Depsys Brand Strategy And Brand Identity Design. Design, Br, ing, Identit, Br, and Strateg project by Fabian Geyrhalter (FINIEN) - 11.30.2022
    • Jukin Media Brand Strategy And Brand Identity Design. Br, ing, Identit, Br, and Strateg project by Fabian Geyrhalter (FINIEN) - 11.30.2022
    • Toneoptic Brand Strategy, Naming, And Brand Identity Design. Br, Strateg, Br, ing & Identit project by Fabian Geyrhalter (FINIEN) - 04.26.2022
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    Victor Kams Victor Kams @misterkams Caligrafia, lettering, typografia, branding e identidad. Madrid, Spain
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    10,998
    • Graphic Design
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    • Laminas disponibles. Calligraph project by Victor Kams - 11.16.2018
    • Logo Collection. Br, ing, Identit, Calligraph, Lettering, Logo Design, and Vector Illustration project by Victor Kams - 11.08.2018
    • Grabado en vidrio. Calligraph project by Victor Kams - 11.06.2018
    • Bearded Banditz Logo. Br, ing, Identit, Calligraph, Lettering, and Vector Illustration project by Victor Kams - 11.06.2018
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    Edney "InterNey" Souza Edney "InterNey" Souza @interney Consultant, Professor and Speaker - Innovation, Technology, Digital Business & Education São Paulo, Brazil
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    2,260
    • Content Marketing
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    • SigmaGeek. IT, Programming, and Marketing project by Edney "InterNey" Souza - 08.11.2022
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    • FuTeCH Summit. Events project by Edney "InterNey" Souza - 01.17.2022
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    Jean Fraisse Jean Fraisse @jbfraisse Director de Arte para películas de animación Santiago de Querétaro, Mexico
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    • My project in Drawing 101: Introduction to Digital Illustration course. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Jean Fraisse - 06.22.2021
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    • Final Project - Character Design for Video Games and Animation Course. Character Design project by Jean Fraisse - 02.21.2019
    • Space travelers. Concept Art project by Jean Fraisse - 02.21.2019
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    Tamari Chabukiani Tamari Chabukiani @tamarichabukiani Brand designer Tbilisi, Georgia
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    • My project for course: Logo design: creation of monograms. Br, ing, Identit, Graphic Design, and Logo Design project by Tamari Chabukiani - 09.06.2024
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  • Oriol Segon Oriol Segon @oriolsegontorra Manresa, Spain
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    • Seat Wtcc. Photograph project by Oriol Segon - 08.08.2019
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    • LA SEU. Architecture, and Photograph project by Oriol Segon - 05.30.2019
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    Bego Viñuela Galarraga Bego Viñuela Galarraga @caligrafiabilbao Calígrafa Bilbao, Spain
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    59,915
    • Calligraphy
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    • WORKSHOPS CALIGRAFIA. Calligraph, T, and pograph project by Bego Viñuela Galarraga - 06.10.2019
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    • Videos Caligrafía Bilbao. Calligraph, Writing, Traditional illustration, and Video project by Bego Viñuela Galarraga - 03.01.2019
    • Láminas Caligrafía Bilbao. Calligraph, Writing, and Traditional illustration project by Bego Viñuela Galarraga - 03.01.2019
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    Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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    167,571
      • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
      • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
      • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
      • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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      Melissa Roko Melissa Roko @melissaroko Lettering Artist Santa Cruz de la Sierra, Bolivia
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      481
      • Hand Lettering
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      • Títulos para libro: Almendra. Design, Editorial Design, and Lettering project by Melissa Roko - 03.26.2022
      • Calligraphy piece for a book cover. Calligraph, Education, and Design project by Melissa Roko - 03.26.2022
      • Simone Branding . Design, Br, ing, Identit, Logo Design, and Traditional illustration project by Melissa Roko - 03.26.2022
      • Tattoo Design . Design, Tattoo Design, Lettering, and Calligraph project by Melissa Roko - 03.26.2022
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      Iván Caíña Iván Caíña @ivan_caina Madrid, Spain
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      873
        • Las Numeradas de Cervezas Alhambra. Calligraph project by Iván Caíña - 10.01.2018
        • The Art of Calligraphy. Calligraph, Editorial Design, H, Lettering, and Lettering project by Iván Caíña - 10.15.2019
        • Roadie Magazine. Calligraph, Editorial Design, H, Lettering, and Lettering project by Iván Caíña - 10.01.2019
        • Lettering - A&Y Video. Calligraph, H, and Lettering project by Iván Caíña - 01.01.2020
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        Dan Forster Dan Forster @danforster Leeds, United Kingdom
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        1,541
        • Logo Design
        • Traditional illustration
        • Merry Christmas. Lettering, Digital Lettering, H, and Lettering project by Dan Forster - 07.21.2022
        • Merry Christmas. Lettering, and Digital Lettering project by Dan Forster - 07.21.2022
        • Love. Lettering, and Digital Lettering project by Dan Forster - 07.21.2022
        • Letter B. Lettering, and Digital Lettering project by Dan Forster - 07.21.2022
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        Katya Kovalenko Katya Kovalenko @katyakovalenko Presentation & Data Designer Barcelona, Spain
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        155,445
        • Design
        • Branding & Identity
        • Sales deck for On the Spot Development. Design, and Graphic Design project by Katya Kovalenko - 07.26.2019
        • Pitch Deck for a Startup. Design, and Graphic Design project by Katya Kovalenko - 09.26.2018
        • Media Deck for Fundación Probitas. Design, and Graphic Design project by Katya Kovalenko - 12.26.2018
        • Pitch Deck for Giant Leap. Br, ing, Identit, and Design project by Katya Kovalenko - 02.01.2020
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