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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Nicolas Cordova

Nicolas Cordova

@batnicolas

Roma, Italy

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    Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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    • Film
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    • We Are Light - Good Mix. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
    • Being a cinematographer. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 10.17.2015
    • Blind Cap - Samsung. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 05.01.2016
    • Deloné. Film, Video, TV, Film, and Photograph project by Gonzalo P. Martos - 04.15.2016
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    David Curto David Curto @davidcurto Director de fotografía Valencia, Spain
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    • Película Bendita Rebeldía . Film, Film, Video, TV, Lighting Design, and Filmmaking project by David Curto - 11.19.2020
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    Sonia Abellán Avilés Sonia Abellán Avilés @soniabellan Colorista Madrid, Spain
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    • James Kakande - The answer. Color Correction project by Sonia Abellán Avilés - 05.27.2020
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    David Vega Palacios David Vega Palacios @davidvegapalacios Lima, Peru
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    • Peugeot 3008 HYBRID4. Advertising, Traditional illustration, and 3D project by David Vega Palacios - 01.27.2022
    • Matte painting-Toyota Hilux GR-S. Photographic Composition, Design, Traditional illustration, Photograph, Post-production, and Photo Retouching project by David Vega Palacios - 09.02.2020
    • Matte Painting Toyota Agya. Photo Retouching project by David Vega Palacios - 08.11.2020
    • PROYECTOS MATTE PAINTING / VARIOS. 3D, and Photo Retouching project by David Vega Palacios - 12.04.2019
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    Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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    • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
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    Cristóbal Saavedra Cristóbal Saavedra @cristobal_saavedra Producción musical / Diseño sonoro Barcelona, Spain
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    • Sonoma de La Veronal (Dance). Music, Music Production, and Sound Design project by Cristóbal Saavedra - 01.12.2021
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  • Adriano Pucciarelli Lettera 71 Adriano Pucciarelli Lettera 71 @lettera71 Editor Roma, Italy
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    • Mi Proyecto del curso: Fotomontaje surrealista con Photoshop . Photomontage, and Digital Illustration project by Adriano Pucciarelli Lettera 71 - 08.12.2020
    • Mi Proyecto del curso: Secretos del fotomontaje y el retoque creativo. Traditional illustration project by Adriano Pucciarelli Lettera 71 - 07.26.2020
    • Mi Proyecto del curso: Matte Painting: creando mundos fotorrealistas. Digital Illustration project by Adriano Pucciarelli Lettera 71 - 06.23.2020
    • Mi Proyecto del curso: Collage animado con Adobe After Effects . 3D Animation project by Adriano Pucciarelli Lettera 71 - 12.05.2019
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    Domestika Domestika @domestika Berkeley, United States
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    • Sadith MauTe Sadith MauTe @fesadith Lima, Peru
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    • SK Cordova SK Cordova @ladulce_014 Lima, Peru
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        • Mi proyecto del curso: Producción musical: descubre los secretos de una gran canción. Music, and Music Production project by Freddy Romero T - 06.07.2022
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