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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Hermoine Balph

Hermoine Balph

@balph

Fort Lauderdale, United States

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Hermoine Balph

I am interested in learning Procreate to produce drawings and illustrations. I am a beginner.

Courses

  • Gouache Techniques for Illustration. Illustration course by Emma Block

    Gouache Techniques for Illustration

    A course by Emma Block

    Illustration

  • From Total Beginner to Full Sketchbook. Illustration course by Shayda Campbell

    From Total Beginner to Full Sketchbook

    A course by Shayda Campbell

    Illustration

See all their courses

Projects

  • My project for course: Colorful Digital Illustration in Procreate. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Hermoine Balph - 09.15.2022
  • My project for course: Portrait with Pencil, Color Techniques and Photoshop. Traditional illustration, Fine Arts, Pencil Drawing, Drawing, Digital Illustration, and Portrait Drawing project by Hermoine Balph - 06.27.2022
  • My project for course: Introduction to Gouache: A Chromatic Journey to Japan. Traditional illustration, Fine Arts, Painting, and Gouache Painting project by Hermoine Balph - 05.05.2022
  • My project in Digital Portraits with Unique Style on Procreate course. Traditional illustration, and Digital Illustration project by Hermoine Balph - 03.07.2022
  • My project in Character Creation from Observational Drawings course.. Traditional illustration, Character Design, Drawing, and Sketchbook project by Hermoine Balph - 02.14.2022

Professional listing

  • Hermoine Balph – @balph
    • Web Design
    • IT
    • Programming
    • Web Development
    • UX / UI
    • CSS
    • Game Development
    • E-commerce
    • HTML
    • Traditional illustration
    • Fine Arts
    • Sketching
    • Comic
    • Drawing
    • Pencil Drawing
    • Digital Illustration
    • Vector Illustration
    • Infographics
    • Painting
    • Watercolor Painting
    • Artistic Drawing
    • Portrait Drawing
    • Realistic Drawing
    • Children's Illustration
    • Acrylic Painting
    • 3D
    • Animation
    • Motion Graphics
    • 2D Animation
    • 3D Animation
    • Character Animation
    • 3D Modeling
    • Multimedia
    • Rigging
    • VFX
    • Stop Motion
    • 3D Design
    • 3D Character Design
    • Video Games
    • Calligraphy
    • Typography
    • Lettering
    • Editorial Design
    • Digital Lettering
    See more...

Joined August 2021
31
Courses
6
Projects
3
Comments
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Following
47
  • Emma Block
  • Shayda Campbell
  • Marco Mazzoni
  • Diego & Sebastian Ramírez Jacinto
  • Ramona Wultschner
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Followers
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  • Winifred Zeller
Recent projects
  • My project for course: Colorful Digital Illustration in Procreate. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Hermoine Balph - 09.15.2022

    My project for course: Colorful Digital Illustration in Procreate

    balph

    • 83
    • 3
    • 1
  • My project for course: Portrait with Pencil, Color Techniques and Photoshop. Traditional illustration, Fine Arts, Pencil Drawing, Drawing, Digital Illustration, and Portrait Drawing project by Hermoine Balph - 06.27.2022

    My project for course: Portrait with Pencil, Color Techniques and Photoshop

    balph

    • 84
    • 2
    • 0
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