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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Augusto González

Augusto González

@augustogonzalez27

San Felípe, Peru

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    Juan Rayos Juan Rayos @juanrayos Fimmaker Madrid, Spain
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    • My Course Project: The Art of Documentary Filmmaking and Editing. Film, Video, TV, Video, and Filmmaking project by Juan Rayos - 12.09.2021
    • Desert Cosmonauts. Film, Video, TV, Video, Stor, and telling project by Juan Rayos - 10.07.2016
    • The True Smile. Film, Video, TV, Video, Stor, and telling project by Juan Rayos - 03.03.2014
    • Los primeros días. Film, Video, TV, Video, Stor, and telling project by Juan Rayos - 11.05.2013
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    Alex Berry Alex Berry @make_it_pop Senior DaVinci Resolve Colourist London, United Kingdom
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    18,695
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    • Metro Redux on Nintendo Switch™ Launch Trailer. Color Correction project by Alex Berry - 02.28.2020
    • Michael Kors - Rainbow. Color Correction project by Alex Berry - 06.12.2019
    •  British GQ & McLaren. Color Correction project by Alex Berry - 10.14.2019
    • Clarks - Baby Shoes. Color Correction project by Alex Berry - 11.12.2020
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    Leo Fallas Leo Fallas @leofallas Mexico City, Mexico
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    24,730
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    • "Ahí te Encargo" Largometraje Ficción.. Photograph, and Post-production project by Leo Fallas - 04.14.2021
    • VIDEO CLIP - "Mira my Look" Gabriel Garzón-Montano . Photograph, and Post-production project by Leo Fallas - 04.14.2021
    • Todo Lo Invisible. Largometraje Ficción. Photograph, and Post-production project by Leo Fallas - 04.14.2021
    • Time. Film, Video, TV, and Advertising project by Leo Fallas - 01.23.2020
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    Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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    • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
    • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
    • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
    • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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    • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
    • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
    • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
    • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    398,170
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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