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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Aitor Quijada

Aitor Quijada

@aquijada

Diseñador Gráfico

Barcelona, Spain

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    BOLD BOLD @boldbrandatelier BOLD Barcelona, Spain
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    • Design
    • Motion Graphics
    • Som el que fem. Animation, and Graphic Design project by BOLD - 10.06.2014
    • Calendario FAADA. Graphic Design project by BOLD - 10.06.2014
    • Croma. Graphic Design, and Packaging project by BOLD - 10.06.2014
    • OX, La revista de Oxfam. Editorial Design, and Graphic Design project by BOLD - 10.06.2014
  • Societat de Disseny Societat de Disseny @sdisseny Diseño Gráfico Barcelona, Spain
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  • Sala Apolo Sala Apolo @sala_apolo Sala de conciertos Barcelona, Spain
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    • Creative Consulting
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  • Proximma Comunicación Proximma Comunicación @proximma Agencia de Comunicación Barcelona, Spain
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  • manualcolor-1 manualcolor-1 @manualcolor-1 Terrassa, Spain
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  • anna anna @kaotiko-1 EMPRESA DE MODA Humanes de Madrid, Spain
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  • FERNANDEZ ALVAREZ FERNANDEZ ALVAREZ @juan_miguel_fernandez Wadsworth, Spain
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    30
    • Design
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    • Dermalook. Design, Programming, 3D, and UX / UI project by FERNANDEZ ALVAREZ - 10.19.2010
    • Embo. Design, and Traditional illustration project by FERNANDEZ ALVAREZ - 10.19.2010
  • HCBCN HCBCN @healthcom SUPERVISOR DE CUENTAS Barcelona, Spain
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    • grupo mci grupo mci @grupomci iluminación Viladecans, Spain
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    • Esdemarca.com Esdemarca.com @esdemarca_com Barcelona, Spain
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    • Lasse Madsen Lasse Madsen @european_bartender_school Director Tambon Nong Chaeng, Thailand
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      • dreiBlau dreiBlau @dreiblau Agencia de comunicación Barcelona, Spain
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      • Mr. Wonderful Mr. Wonderful @equipazo_mr_wonderful Barcelona, Spain
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        • Coleman CBX Branding Coleman CBX Branding @coleman_cbx_barcelona Agencia de Packaging y Branding Barcelona, Spain
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        • Blackstonebarcelona Blackstonebarcelona @blackstonebarcelona-com Barcelona, Spain
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          Evidenze Communication Evidenze Communication @evidenzecommunication Passatge Ferrer i Vidal Barcelona, Spain
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          • Ana Vilchez Ana Vilchez @anavlchz
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            Gabriel Suchowolski · microbians Gabriel Suchowolski · microbians @microbians Creative + Art Senior Director Madrid, Spain
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            108,998
            • Digital Illustration
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            • Taxi Laser / The Signal. Digital Illustration, and Collage project by Gabriel Suchowolski · microbians - 11.29.2024
            • REDsistance - The Spellcasters. Traditional illustration, Comic, and Manga project by Gabriel Suchowolski · microbians - 12.12.2022
            • Logotypes II. Design, and Logo Design project by Gabriel Suchowolski · microbians - 11.29.2022
            • REDsistance Burn Edition. Traditional illustration project by Gabriel Suchowolski · microbians - 06.12.2022
          • elaticointeriorismo elaticointeriorismo @elaticointeriorismo Diseñador Valencia, Spain
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            253
            • Interior Architecture
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            • BRANDING - CUINSOL. Br, ing, Identit, Design, and Graphic Design project by elaticointeriorismo - 05.19.2015
            • BRANDING - ALMALIBRE. Br, ing, Identit, Design, and Graphic Design project by elaticointeriorismo - 05.19.2015
            • BRANDING - CLÍNICA DR. VICENTE PASCUAL. Br, ing, Identit, Design, and Graphic Design project by elaticointeriorismo - 05.19.2015
            • BRANDING - LA MÁS BONITA. Br, ing, Identit, Design, and Graphic Design project by elaticointeriorismo - 05.19.2015
          • Alexandra Rocchi Alexandra Rocchi @alexrocchi Front-end developer Madrid, Spain
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            411
            • Design
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            • Food CUBE app. Editorial Design, Graphic Design & Interactive Design project by Alexandra Rocchi - 06.27.2015
            • Newsletter Cortana | Suturno. Information Design, Graphic Design, and Marketing project by Alexandra Rocchi - 03.12.2015
            • Manual informativo S.A.P.I.. Design, Information Design, Editorial Design, and Graphic Design project by Alexandra Rocchi - 02.21.2015
            • DIVA para iPad. Editorial Design, and Graphic Design project by Alexandra Rocchi - 02.20.2015
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            Isidro Ferrer Isidro Ferrer @isidroferrer Huesca, Spain
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            6,557
            • Design
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            • Pet. Traditional illustration, and Design project by Isidro Ferrer - 09.21.2021
            • Posters _ 02. Graphic Design project by Isidro Ferrer - 03.01.2015
            • Posters _ 01. Graphic Design project by Isidro Ferrer - 03.01.2015
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            Joaquín Rodríguez Joaquín Rodríguez @joaquin_rodriguez Madrid, Spain
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            4,454
            • Traditional illustration
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            • Fear is the mind killer. Traditional illustration project by Joaquín Rodríguez - 01.25.2021
            • My Course Project: Realistic Portrait with Ballpoint Pen. Traditional illustration project by Joaquín Rodríguez - 12.31.2020
            • Alex. Traditional illustration project by Joaquín Rodríguez - 12.16.2020
            • Eagle. Traditional illustration & Ink Illustration project by Joaquín Rodríguez - 11.05.2020
          • estudi oh! estudi oh! @estudi_oh Estudio de diseño gráfico y comunicación Barcelona, Spain
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            • Slow Down. Graphic Design project by estudi oh! - 10.05.2015
            • Marketing Concert . Br, ing & Identit project by estudi oh! - 10.05.2015
            • Invitaciones boda . Graphic Design, T, and pograph project by estudi oh! - 08.31.2015
            • Cartas MariscCO. Graphic Design project by estudi oh! - 04.01.2015
          • Ludivine Dallongeville Ludivine Dallongeville @ludivine_dallongeville Diseñadora Gráfica París, France
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            299
            • Graphic Design
            • Celine Bertin - Creator of Outdoor Ambiances . Br, ing, Identit, Graphic Design, L, and scape Architecture project by Ludivine Dallongeville - 01.31.2014
            • Thierry Lambert - Branding. Br, ing, Identit, and Graphic Design project by Ludivine Dallongeville - 05.31.2013
            • Cesar Pupat - Architecture intérieure. Interior Architecture, Br, ing, Identit, Design, and Graphic Design project by Ludivine Dallongeville - 05.14.2013
            • Preceptorship program - Enfermedad Inflamatoria Intestinal -. Br, ing, Identit, Graphic Design, and Events project by Ludivine Dallongeville - 03.11.2015
          • Marina Porté Marina Porté @marinapbernat Barcelona, Spain
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            • L º A T E L I E R  molecular gastronomy. Br, ing, Identit, Art Direction, Graphic Design, and Packaging project by Marina Porté - 02.28.2015
            • R // D K O - Barber concept shop. Br, ing, Identit, Art Direction, Product Design, Graphic Design, and Packaging project by Marina Porté - 02.28.2015
            • G L A R E   C E L L A R . Br, ing, Identit, Art Direction, Graphic Design, and Packaging project by Marina Porté - 02.28.2015
            • DELIZET CHOCOLAT FACT.. Br, ing, Identit, Art Direction, Graphic Design, and Packaging project by Marina Porté - 02.28.2015
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            Ricardo Rousselot Schmidt Ricardo Rousselot Schmidt @rousselot Cornellà de Llobregat, Spain
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            • Do you want to participate in the publication of my flagship book entitled QUEBRACHO?. Editorial Design, Graphic Design, T, pograph, Calligraph, Lettering, and Logo Design project by Ricardo Rousselot Schmidt - 02.28.2023
            • Ex-Libris . Calligraph project by Ricardo Rousselot Schmidt - 06.29.2015
            • My Project for the Calligraphy Course for a Bookplate. Calligraph project by Ricardo Rousselot Schmidt - 06.10.2015
            • Dom Perignon & Joselito. Calligraph project by Ricardo Rousselot Schmidt - 07.19.2006
          • Atomika Studio Atomika Studio @atomika-studio Bilbao, Spain
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            • Branding & Identity
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            • El Taller & Co.. Br, ing, Identit, Graphic Design, and Photograph project by Atomika Studio - 10.14.2015
            • SUMA. Br, ing, Identit, Design, and Photograph project by Atomika Studio - 07.14.2015
            • Bacaicoa. Graphic Design, and Photograph project by Atomika Studio - 02.14.2015
            • Genealogy of Thought. Editorial Design project by Atomika Studio - 11.24.2014
          • Adri Valls Adri Valls @adrivalls Barcelona, Spain
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          • angelica barco angelica barco @angelicabarco directora creativa Bilbao, Spain
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            503
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            • New Brand New Frog El Naturalista. Br, ing & Identit project by angelica barco - 04.21.2015
            • Co-working space / Canopy Structure. Graphic Design project by angelica barco - 04.07.2012
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            David Espinosa David Espinosa @david_espinosa Diseñador Gráfico Bucaramanga, Colombia
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            • Face Logos. Traditional illustration, Br, ing, Identit, and Graphic Design project by David Espinosa - 08.09.2021
            • Vioty Ice Cream . Br, ing, Identit, Packaging, 3D Design, and Graphic Design project by David Espinosa - 06.28.2021
            • HÉBANO - BUSINESS CARD  . 3D, Br, ing, Identit, and Design project by David Espinosa - 04.23.2021
            • VIKOBA - BUSINESS CARD. Br, ing & Identit project by David Espinosa - 12.01.2020
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