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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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anya20

anya20

@anya20

Valencia, Spain

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  • Helen M. Helen M. @hmariane São Paulo, Brazil
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    3
    • Traditional illustration
    • Fine Arts
    • My project in Embroidery and Watercolor Basic Techniques course. Arts, and Crafts project by Helen M. - 09.10.2019
    • My project in Embroidery Techniques: Illustrating with Needle and Thread course. Arts, and Crafts project by Helen M. - 08.26.2019
    • Meu projeto do curso: Teoria da cor para projetos têxteis. Arts, and Crafts project by Helen M. - 08.26.2019
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    Jesús Benítez Jesús Benítez @jesus_benitez Mexico City, Mexico
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    14,634
    • Traditional illustration
    •  CIËLO - Siempre Tan Lejos. Painting project by Jesús Benítez - 04.08.2018
    • Inmigrantes. Painting project by Jesús Benítez - 03.15.2018
    • Bat Cave. Painting project by Jesús Benítez - 03.15.2018
    • Deux Ex Machina. Traditional illustration project by Jesús Benítez - 03.15.2018
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    Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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    92,404
    • Graphic Design
    • Branding & Identity
    • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
    • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
    • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
    • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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    Andonella Andonella @andonella San Miguel de Allende, Mexico
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    6,073
      • Ilustraciones para Nike #AFI NBA. Traditional illustration project by Andonella - 07.16.2019
      • Mural Día de Muertos. Traditional illustration project by Andonella - 10.31.2017
      • Kit Kat. Character Design, Traditional illustration, and Social Media project by Andonella - 07.03.2018
      • 50 íconos de la Ciudad de México. Character Design, Editorial Design, and Traditional illustration project by Andonella - 02.03.2017
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