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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Anna Formighieri

Anna Formighieri

@anna_formighieri

Spokane, United States

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    Carmen García de Mora Carmen García de Mora @carmengarciademora Diseñadora de tejidos y prendas de punto Madrid, Spain
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    • Fashion Design
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    • Curso online de Colorwork. Arts, Crafts, Fine Arts, and Fashion Design project by Carmen García de Mora - 09.23.2023
    • Ebook Points and Stitches, between Dawn and Dusk. Arts, Crafts, Pattern Design, Fashion Design, Embroider, and Fiber Arts project by Carmen García de Mora - 04.19.2023
    • Raíces II. Design, Costume Design, Arts, and Crafts project by Carmen García de Mora - 03.29.2022
    • Mi Proyecto del curso: Diseño y tejido de prendas de punto sin costuras con agujas circulares. Accessor, Design, Fashion Design, Fiber Arts, DIY, and Knitting project by Carmen García de Mora - 12.27.2021
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    Alelí Deco Crochet Alelí Deco Crochet @alelidecocrochet Totoras, Argentina
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    • Mi Proyecto del curso: Crochet: diseña y teje prendas de estilo romántico. Fashion Design, Fiber Arts, DIY, and Crochet project by Alelí Deco Crochet - 11.26.2021
    • Chaleco Malva. Design, and Crochet project by Alelí Deco Crochet - 06.28.2021
    • Mochila Magnolia. Design, and Fiber Arts project by Alelí Deco Crochet - 06.28.2021
    • Tapiz nórdico a crochet. Design, and Decoration project by Alelí Deco Crochet - 06.28.2021
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    Ciara Ciara @prettystrange Cincinnati, United States
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    • Design
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    • Uncommon Goods - Pretty Strange Embroidery Kits. Design, Arts, and Crafts project by Ciara - 08.30.2021
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    • Canary + Co - Limited Edition Artist Collaboration. Design, Arts, and Crafts project by Ciara - 08.30.2021
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    Lili Storella Lili Storella @wenglili Littleton, United States
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      • Otrunk bag. Design, Accessor, Design, Arts, Crafts, Fashion Design, and Sewing project by Lili Storella - 11.13.2021
      • Mbag.. Arts, and Crafts project by Lili Storella - 11.02.2021
      • Charbag. Arts, and Crafts project by Lili Storella - 05.12.2021
      • MilaNo2 . Arts, and Crafts project by Lili Storella - 05.12.2021
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      Rachael, Made by Maeberry Rachael, Made by Maeberry @madebymaeberry Jewelry Designer, Polymer Clay Artist Farmington, United States
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      • Selecting a Cohesive Color Palette. Jewelr, Design, Accessor, and Design project by Rachael, Made by Maeberry - 08.23.2021
      • Color Matching with Polymer Clay. Jewelr, Design, Accessor, Design, and Color Theor project by Rachael, Made by Maeberry - 08.23.2021
      • Rainbow Stripe Polymer Clay Earrings by Made by Maeberry. Accessor, Design, Jewelr, Design, and Design project by Rachael, Made by Maeberry - 08.23.2021
      • Marbled Polymer Clay Earrings by Made by Maeberry. Accessor, Design, Arts, Crafts, Jewelr, Design, Product Design, Embroider, Fashion Design, and Design project by Rachael, Made by Maeberry - 08.23.2021
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      Jarod Crews Jarod Crews @cellardoortrades Savannah, United States
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      • Shoreline Postcard. Fine Arts project by Jarod Crews - 07.31.2021
      • The Giver. Fine Arts project by Jarod Crews - 07.31.2021
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      Dani Ives Dani Ives @daniives Rogers, United States
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      7,614
      • Traditional illustration
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      • Hyacinth Macaw Portrait. Fiber Arts, Naturalistic Illustration, Arts, and Crafts project by Dani Ives - 10.02.2021
      • Beautiful Needle Felted Honey Bees. Arts, Crafts, Fiber Arts, and Naturalistic Illustration project by Dani Ives - 10.02.2021
      • My project in Needle Felting: Paint Portraits with Wool course. Arts, Crafts, Fiber Arts, and Naturalistic Illustration project by Dani Ives - 10.01.2021
      • Needle Felted Human Portraits. Fiber Arts project by Dani Ives - 03.22.2021
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      The Endery The Endery @ellen_saville Creative Director New York, United States
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      9,458
      • Traditional illustration
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      • My project in Visible Mending: Colorful Knitwear Repair course. Arts, and Crafts project by The Endery - 04.06.2021
      • Visible Mending . Fashion Design project by The Endery - 03.14.2021
      • Handknitting Yarn Collection. Fashion Design project by The Endery - 03.14.2021
      • Amano Yarns . Fashion Design project by The Endery - 03.14.2021
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      Jeanne McGee Jeanne McGee @jeanne_5 Artist Minneapolis, United States
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      • Hand Printed Cards. Design, Fine Arts, Arts, and Crafts project by Jeanne McGee - 06.04.2021
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      • Uppercase: Encyclopedia of Inspiration: Print/Maker. Printing, Design, and Fine Arts project by Jeanne McGee - 06.03.2021
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      Yulia Sherbak Yulia Sherbak @mossandfeather Hand embroidery artist Cleveland, United States
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      • Ultrasound Embroidery . Arts, Crafts, and Fiber Arts project by Yulia Sherbak - 07.23.2021
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      • Blue Carpenter Bee. Embroider, and Fiber Arts project by Yulia Sherbak - 11.26.2020
      • Pet Portraiture . Embroider, and Fiber Arts project by Yulia Sherbak - 11.21.2020
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      Rose Pearlman Rose Pearlman @objectartkits New York, United States
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      • Cushions and Pillows. Fiber Arts, Design, and DIY project by Rose Pearlman - 06.11.2021
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      Camille Labarre Camille Labarre @camillelabarre Freelance Fabricator New York, United States
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      • Honda. 2D Animation, 3D Animation, Advertising, Animation, and Paper Craft project by Camille Labarre - 08.18.2019
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      Courtney McLeod Courtney McLeod @dearest_q Textile Artist New Haven, United States
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      • Embroidery
      • Feet out of Water. Design, Arts, Crafts, Embroider, Needle Felting, and Fiber Arts project by Courtney McLeod - 10.10.2022
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      • In the Wind. Needle Felting, Embroider, Fashion Illustration	, Arts, and Crafts project by Courtney McLeod - 08.29.2022
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      Micah Clasper-Torch Micah Clasper-Torch @micahclaspertorch Los Angeles, United States
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      • Design
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      • Rug Wool Punch Needle Crossbody. Accessor, Design, Embroider, and Fiber Arts project by Micah Clasper-Torch - 04.27.2021
      • Embellished Punch Needle Clutch Purse. Accessor, Design, Embroider, and Fiber Arts project by Micah Clasper-Torch - 04.27.2021
      • Punch Needle Belt . Accessor, Design, Embroider, and Fiber Arts project by Micah Clasper-Torch - 04.27.2021
      • Muted Tones Punch Needle Clutch. Accessor, Design, Embroider, and Fiber Arts project by Micah Clasper-Torch - 04.27.2021
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      Ellen Weinstein Ellen Weinstein @ellen_1 New York, United States
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      9,785
      • Traditional illustration
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      • My project in Creative Collage: Telling Stories in Layers course. Traditional illustration, Collage, Paper Craft, Digital Illustration, Stor, telling, Digital Design, Communication, Narrative, and Editorial Illustration project by Ellen Weinstein - 09.09.2021
      • The New York Times. Traditional illustration project by Ellen Weinstein - 08.20.2021
      • Library of Congress. Traditional illustration project by Ellen Weinstein - 08.20.2021
      • Korean Literature Now Quarterly Covers. Traditional illustration project by Ellen Weinstein - 08.20.2021
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      Silvia Hijano Coullaut (Libracos) Silvia Hijano Coullaut (Libracos) @silvia_libracos Madrid, Spain
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        • MADRID OF BOOKS - Pop-up book-game. Traditional illustration, Arts, Crafts, Drawing, Graphic Design, Fine Arts, DIY, Design, Character Design, Marketing, Narrative, Stor, telling, Creativit, Writing, Editorial Design, and Creative Writing project by Silvia Hijano Coullaut (Libracos) - 05.24.2025
        • Creating children's pop-up books / THE FISH THAT WANTED TO BE A SINGER. Arts, Crafts, Editorial Design, Paper Craft, Bookbinding, Creating with Kids, and Children's Literature project by Silvia Hijano Coullaut (Libracos) - 04.15.2023
        • OPEN ME! - Book house / pop up. Advertising, Photograph, Design, Traditional illustration, 3D, Architecture, Editorial Design, Graphic Design, Marketing, Product Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 12.07.2022
        • Secretos que guardan secretos- Libro en dimensión historia del pop up. Arts, Crafts, Design, Traditional illustration, Graphic Design, Interactive Design, and Bookbinding project by Silvia Hijano Coullaut (Libracos) - 03.14.2022
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        Sara Luna Sara Luna @saralunart Salt Lake City, United States
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          • Mi Proyecto del curso:  Bordado con punch needle: pasa de la imagen al retrato. Embroider project by Sara Luna - 04.02.2021
          • How Many Of Me. Embroider project by Sara Luna - 03.23.2021
          • What If My Other Self. Embroider project by Sara Luna - 03.23.2021
          • Commission for Lucia. Embroider project by Sara Luna - 03.23.2021
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          Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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          463,002
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          • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
          • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
          • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
          • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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          Alicia Recio Rodríguez Alicia Recio Rodríguez @alimaravillas Sevilla, Spain
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            • A TOPE DE CALCETINES. Fashion Design, Fiber Arts, DIY, and Crochet project by Alicia Recio Rodríguez - 09.28.2021
            • My Course Project: Crochet: Create garments with a single needle. Arts, Crafts, Sewing, Creativit, Textile D, and eing project by Alicia Recio Rodríguez - 10.20.2020
            • ROCK AND DRESS. Fashion Design project by Alicia Recio Rodríguez - 04.18.2020
            • CACTUS BAG. Sewing project by Alicia Recio Rodríguez - 03.11.2020
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            Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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            288,128
            • Ceramics
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            • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
            • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
            • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
            • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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            shan shan @shanxuhandmade embroiderer New York, United States
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            28,597
              • Daffodil. Embroider, and 3D project by shan - 05.21.2022
              • Custom dogrose. 3D, and Embroider project by shan - 09.24.2021
              • Double-sided 3D embroidery butterfly. 3D, and Embroider project by shan - 01.01.2020
              • TaiJi in Red n Green. Embroider project by shan - 09.05.2017
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              Domestika Domestika @domestika Berkeley, United States
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              • Valentina Bigi Valentina Bigi @valentina_bigi Spokane, United States
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                • Sara Vasapollo Sara Vasapollo @svasapol Cerveteri, Italy
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                  • Carla Positano Carla Positano @carlapositano Roma, Italy
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                    • Scialle Athena. Design, and Knitting project by Carla Positano - 09.29.2022
                  • Simona Rotaris Simona Rotaris @stefano_dellagiusta Friuli-Venecia Julia, Italy
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