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Learn to define the brief structure step by step for an advertising project with Mumu El Branding Love
The briefing is one of the key tools in the relationship between a creative company and its clients, whatever their sector: this document contains what some are looking for and what others can offer, the objectives set by the person who hires your services and the creative solutions that can be taken to get there.
If you want to fully understand everything that this essential document should include, Daniel Yepes Giraldo, founder of the Colombian branding agency MUMU, El Branding Love (@mumuelbrandinglove) guides you step by step through the items that he incorporates in the their own. Discover his advice in the following video:
Alicante (Alacant), Spain
Alexis Vázquez Guilló