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    Telling stories with light: basic photographic lighting techniques
    Latest blog post

    Telling stories with light: basic photographic lighting techniques

    Master the Light: Transform your Photos into Captivating Stories through Advanced Lighting and Composition Techniques. The role of light in photographic storytelling. Every photograph has an emotional tone, and it is light that dictates its "voice". Dramatic lighting can generate tension or mystery, while soft, diffused light conveys calm or intimacy. Similarly, the choice between natural or artificial light directly influences the viewer's perception: a window can create a melancholic mood, while a controlled LED panel allows to compose more cinematic scenes. Learning to "read" light is the first step to using it as a narrative tool, whether in portraits, landscapes or product photography. Types of light in photography. Natural light It is the most accessible and versatile source. Its variations according to the time of day offer multiple possibilities: - Golden hour (sunrise or sunset): warm tones, soft shadows, magical atmosphere. - Blue hour (just after sunset): cool tones and subtle contrast. Taking advantage of these moments enhances texture and color without the need for additional equipment. Artificial light. Ideal for controlling every detail. It can come from flashes, lamps or LED panels, and allows to reproduce specific conditions in interiors or night sessions. The trick is to combine it with modifiers (diffusers, reflectors or softboxes) to achieve natural effects. - Hard light vs. soft light. - Hard light: generates sharp shadows, high contrast and drama. - Soft light: blurs contours, adds subtlety and a sense of naturalness. Mastering both will allow you to adapt to the type of story you want to tell.

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Alejandra Flores

Alejandra Flores

@alex_a156

Buenos Aires, Argentina

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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    • Photography
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    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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    87,154
    • Design
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    • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
    • Recibe consejos de Storytelling vía Instagram @antonionunezstorytelling. Advertising, Content Marketing, Digital Marketing, Instagram Marketing, Marketing, Stor, and telling project by Antonio Nunez Lopez - 05.12.2020
    • Transmedia Storytelling booktrailer. Advertising project by Antonio Nunez Lopez - 05.18.2011
    • Brand Storytelling Book videotrailer. Advertising project by Antonio Nunez Lopez - 12.01.2007
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    Claudio Seguel Claudio Seguel @claudioseguel Tulsa, Chile
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    • Branding & Identity
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    • Taller de Storytelling Barrios Comerciales. Marketing, Stor, and telling project by Claudio Seguel - 06.22.2019
    • Libro Focustory. Stor, and telling project by Claudio Seguel - 10.21.2019
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    • Taller de Storytelling para BAYER. Stor, and telling project by Claudio Seguel - 06.20.2019
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    Reina Rodríguez Taylhardat Reina Rodríguez Taylhardat @reinarodriguezt Mexico City, Mexico
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    • Coca Cola Journey. Social Media project by Reina Rodríguez Taylhardat - 08.08.2016
    • El burdel. Social Media project by Reina Rodríguez Taylhardat - 06.06.2011
    • Welcome Home . Social Media project by Reina Rodríguez Taylhardat - 08.08.2017
    • Pilar Mode. Social Media project by Reina Rodríguez Taylhardat - 08.08.2019
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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
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    Marioly Vázquez Marioly Vázquez @cestmaria Fotógrafa, Stylist & Diseñadora London, United Kingdom
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    • Pink Positive Shop. Br, ing & Identit project by Marioly Vázquez - 07.27.2021
    • REN Hydro-Boost. Photograph project by Marioly Vázquez - 07.27.2021
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    • Prada - Les Infusions . Photograph project by Marioly Vázquez - 07.27.2021
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    Juanmi Díez Juanmi Díez @juanmidiez Madrid, Spain
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    • Treinta Cortometraje. Film project by Juanmi Díez - 02.23.2016
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    Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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    • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
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    Natzir Turrado Natzir Turrado @n_turrado_ruiz Strategic & Technical SEO Consulting Barcelona, Spain
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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    • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
    • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
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    • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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    Xavier Grau Castelló Xavier Grau Castelló @xgrau Socio - Namer en Nom-Nam Barcelona, Spain
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    • Design
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    • NOM-NAM LANDED. Design project by Xavier Grau Castelló - 03.12.2018
    • Share Like Follow Bcn. Design project by Xavier Grau Castelló - 03.12.2018
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    Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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    • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
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    Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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      • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
      • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
      • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
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      Laura Varsky Laura Varsky @lau_varsky Diseñadora que ilustra. Villa Sarmiento, Argentina
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      • Estampa japonesa. Pattern Design, Traditional illustration, and Vector Illustration project by Laura Varsky - 12.01.2017
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      ignasi fontvila ignasi fontvila @ignasifontvila Namer Barcelona, Spain
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      • Selenza. Nombre para una cadena de hoteles y resorts. Br, ing & Identit project by ignasi fontvila - 06.10.2016
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      Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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      • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
      • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
      • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
      • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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      Joan Boluda Joan Boluda @joanboluda Consultor de Marketing Online Barcelona, Spain
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      • Web Development
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      • RetoSite. IT, Marketing, Web Design, Web Development, Digital Marketing, E-commerce, No-Code Development, and Business project by Joan Boluda - 07.14.2022
      • AudioCursos.com. Education project by Joan Boluda - 05.16.2022
      • Cursos de costura creativa Lulú Ferris. Sewing, and Creativit project by Joan Boluda - 07.12.2020
      • Cursos para emprendedores boluda.com. Web Development, Digital Marketing, Marketing, Web Design, E-commerce, and No-Code Development project by Joan Boluda - 06.17.2018
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      PENCIL·ILUSTRADORES PENCIL·ILUSTRADORES @pencil Agencia de Ilustradores Valladolid, Spain
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      41,160
      • Traditional illustration
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      • La ruta del dinero. Traditional illustration project by PENCIL·ILUSTRADORES - 10.18.2019
      • Seguridad en la Red. 3D, Animation, and Traditional illustration project by PENCIL·ILUSTRADORES - 04.15.2018
      • ANTONIO SANTOS · Cuentos de la selva. Design, Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 03.16.2018
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      Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación y transformación digital, Social Media Strategist, speaker y docente Barcelona, Spain
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        • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
        • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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        Domestika Domestika @domestika Berkeley, United States
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        • Mica Pérez Mica Pérez @micaa_56 Buenos Aires, Argentina
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          • Branding & Identity
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        • Florencia Schvimer Florencia Schvimer @florencia_schvimer Buenos Aires, Argentina
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        • Natalia Gil de Fainschtein Natalia Gil de Fainschtein @nataliagileduc Docente especializada en Educación a Distancia Buenos Aires, Argentina
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          • Mi primer GPT personalizado: Actos escolares creativos. AI Content Creation, AI Design, AI programming, Artificial Intelligence, Business, ChatGPT, Creative Consulting, Design Management, Management, and Productivit project by Natalia Gil de Fainschtein - 09.06.2024
        1. Creatives
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        4. Alejandra Flores

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