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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Alejandra Rodriguez
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Alejandra Rodriguez

@alejanndra_r

Buenos Aires, Argentina

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Alejandra Rodriguez

Diseñadora gráfica publicitaria

Courses

  • Art Direction: Generating Memorable Ideas. Design, Marketing, and Business course by Émilie Chen

    Art Direction: Generating Memorable Ideas

    A course by Émilie Chen

    Design, Marketing, and Business

  • Adobe Photoshop for Photo Editing and Retouching. Photography, Video, and Design course by Daniel Arranz Molinero
    Domestika Basics 5 courses

    Adobe Photoshop for Photo Editing and Retouching

    By Daniel Arranz Molinero

    Photography, Video, and Design

See all their courses

Course lists

  • diseño gráfico diseño gráfico diseño gráfico

    diseño gráfico

    A list by Alejandra Rodriguez

    0
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Projects

  • Mi proyecto del curso: Diseño gráfico para principiantes. Design, and Graphic Design project by Alejandra Rodriguez - 10.03.2023
  • Mi proyecto del curso: Arte final: preparación de archivos para impresión de packaging. Graphic Design, and Packaging project by Alejandra Rodriguez - 09.20.2023
  • Transformaciones creativas en photoshop. Photomontage, Design, and Graphic Design project by Alejandra Rodriguez - 01.02.2023

Professional listing

  • Alejandra Rodriguez – @alejanndra_r
  • Open to job opportunities, freelance or contract
    • Design
    • Branding & Identity
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    • Furniture Design & Making
    • Product Design
    • Editorial Design
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    • Sketching
    • Packaging
    See more...

Schools

  • Nueva Escuela de Diseño y Comunicación

    Nueva Escuela de Diseño y Comunicación

    Buenos Aires, Argentina

    2011 - 2014


Joined June 2018
54
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  • Émilie Chen
  • Nick Pedersen
  • Javirroyo
  • Hani Bacova (Haniela's)
  • Florencia Di Stefano-Abichain
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  • Karlos Vargas
Recent projects
  • Mi proyecto del curso: Diseño gráfico para principiantes. Design, and Graphic Design project by Alejandra Rodriguez - 10.03.2023

    Mi proyecto del curso: Diseño gráfico para principiantes

    alejanndra_r

    • 87
    • 0
    • 0
  • Mi proyecto del curso: Arte final: preparación de archivos para impresión de packaging. Graphic Design, and Packaging project by Alejandra Rodriguez - 09.20.2023

    Mi proyecto del curso: Arte final: preparación de archivos para impresión de packaging

    alejanndra_r

    • 141
    • 3
    • 1
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