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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Alejandra Corella

Alejandra Corella

@alecorellaa

Hermosillo, Mexico

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    xoilluminated (Belinda Resendez) xoilluminated (Belinda Resendez) @xoilluminated Los Angeles, United States
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    12,599
    • Arts & Crafts
    • Furniture Design & Making
    • Bridgerton Inspired I Burn For You Candle. Arts, and Crafts project by xoilluminated (Belinda Resendez) - 08.01.2024
    • Hocus Pocus Inspired Candle. Arts, and Crafts project by xoilluminated (Belinda Resendez) - 08.01.2024
    • Beauty and The Beast Inspired Dessert Candle. Arts, and Crafts project by xoilluminated (Belinda Resendez) - 08.01.2024
    • Christmas Grinch Inspired Wooden Dough Bowl Candle. Arts, and Crafts project by xoilluminated (Belinda Resendez) - 07.21.2024
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    Espacio Crudo Espacio Crudo @espaciocrudo Estudio de desarrollo de contenido gastronómico Bogota, Colombia
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    44,386
    • Design
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    • Paloquemao. Photograph, Studio Photograph, Product Photograph, Digital Photograph, Food Photograph, and Photographic Lighting project by Espacio Crudo - 05.17.2019
    • - Little waters -. Photograph, Fine-Art Photograph, Digital Photograph, and Photographic Lighting project by Espacio Crudo - 04.04.2019
    • VEGAN - Impossible bouquet - . Creativit, Photograph, Fine-Art Photograph, Product Photograph, and Photographic Lighting project by Espacio Crudo - 04.01.2019
    • Lack of Juete. Fine-Art Photograph, Product Photograph, and Portrait Photograph project by Espacio Crudo - 04.01.2019
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    Kathrin Grimm Kathrin Grimm @kathrin_grimm Mexico City, Mexico
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    83,334
    • Architecture
    • Digital Architecture
    • Jacarandas. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
    • Fuente del rey. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
    • Design House. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
    • Alfonso Caso. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
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    Kimberly Espinel Kimberly Espinel @kespinel Food Photographer London, United Kingdom
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    34,250
    • Design
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    • Client work: Merchant Gourmet. Food Photograph, Food St, ling, Product Photograph, and Photograph project by Kimberly Espinel - 03.10.2023
    • Advanced food photography, food styling, visual story telling and videography retreat, Finland 2022. Photograph, Film, Video, TV, Photograph, Post-production, Video, Photo Retouching, Creativit, Mobile Photograph, Product Photograph, Stor, telling, Digital Photograph, and Food Photograph project by Kimberly Espinel - 01.08.2023
    • In Person Workshop at my London Studio. Photograph, Food St, and ling project by Kimberly Espinel - 11.13.2022
    • Client work: Waitrose at Christmas. Photograph, and Food Photograph project by Kimberly Espinel - 11.22.2021
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    Gaby Niko Gaby Niko @gabrielaniko Kraków, Poland
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    246,853
      • Playful Color Thinking E-Book & Practice Worksheets. Traditional illustration, Drawing, Color Theor, and Portrait Drawing project by Gaby Niko - 12.15.2025
      • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gaby Niko - 06.16.2025
      • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gaby Niko - 10.11.2022
      • My project in Portrait Sketchbooking: Explore the Human Face course. Sketching, Drawing, Portrait Drawing, Artistic Drawing, and Sketchbook project by Gaby Niko - 09.09.2021
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      Giulia Candussi Giulia Candussi @giulia_candussi Photojournalist and Documentary Filmmaker Glasgow, United Kingdom
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      • Photography
      • Film, Video & TV
      • Laughter Yoga. Documentar, and Photograph project by Giulia Candussi - 02.02.2016
      • Venice Muslim Community . Documentar, and Photograph project by Giulia Candussi - 09.02.2017
      • White Gold. Documentar, and Photograph project by Giulia Candussi - 05.02.2018
      • Back to the Roots. Documentar, and Photograph project by Giulia Candussi - 03.02.2015
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      Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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      255,883
      • Photography
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      • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
      • VOLKA STILL LIFES. Art Direction, Photograph, and Product Photograph project by Nay Jiménez - 12.20.2019
      • LOUNGE / LIFESTYLE - FLATLAY. Art Direction, Photograph, and Fashion Photograph project by Nay Jiménez - 12.20.2019
      • Puma . Art Direction, Editorial Design, and Photograph project by Nay Jiménez - 12.20.2019
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      Alicia Recio Rodríguez Alicia Recio Rodríguez @alimaravillas Sevilla, Spain
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      296,467
        • A TOPE DE CALCETINES. Fashion Design, Fiber Arts, DIY, and Crochet project by Alicia Recio Rodríguez - 09.28.2021
        • My Course Project: Crochet: Create garments with a single needle. Arts, Crafts, Sewing, Creativit, Textile D, and eing project by Alicia Recio Rodríguez - 10.20.2020
        • ROCK AND DRESS. Fashion Design project by Alicia Recio Rodríguez - 04.18.2020
        • CACTUS BAG. Sewing project by Alicia Recio Rodríguez - 03.11.2020
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        VVORKROOM VVORKROOM @vvorkroom Barcelona, Spain
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        14,978
        • Design
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        • Daisuke Karaoke. Br, ing, Identit, Interior Design, Signage Design, Br, and Strateg project by VVORKROOM - 04.03.2022
        • BUSTLE. Design, Traditional illustration, Br, ing & Identit project by VVORKROOM - 10.12.2021
        • Tilde. Design, Br, ing, Identit, Industrial Design, Graphic Design, and Naming project by VVORKROOM - 06.07.2021
        • Stone Cradle - Limited Edition. Br, ing, Identit, and Packaging project by VVORKROOM - 11.23.2020
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        Carolina Bello Carolina Bello @carobello Lic. en Diseño Gráfico Buenos Aires, Argentina
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        83,769
        • Arts & Crafts
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        • Abecedario bordado. Embroider project by Carolina Bello - 06.10.2023
        • Minecraft Fox. Embroider, Arts, Crafts, Character Design, and Video Games project by Carolina Bello - 09.26.2021
        • Unicorn Doll. Arts, Crafts, Character Design, and Embroider project by Carolina Bello - 08.14.2021
        • My Course Project: Designing and Embroidering Dolls with a Magic Needle. Embroider, Decoration, Art To, and s project by Carolina Bello - 07.26.2021
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        EstudioRacimo EstudioRacimo @estudio_racimo Tulsa, Chile
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        12,540
        • Design
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        • Stgo Lateral: Revitalización de las Galerías Comerciales del centro de Stgo. Br, ing, Identit, Creative Consulting, Creativit, Design Management, Marketing, Stor, and telling project by EstudioRacimo - 07.26.2019
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        Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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        192,163
        • Marketing
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        • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
        • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
        • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
        • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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        Señorita Lylo Señorita Lylo @srtalylo Bordadora y Diseñadora Gráfica Barcelona, Spain
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        151,997
        • Embroidery
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        • El Jardín del Tiempo. Florecer sin prisa. Embroider, Art Direction, Textile Design, and DIY project by Señorita Lylo - 12.23.2025
        • Points and stitches, between dawn and dusk. Embroider, Knitting, Art Direction, Arts, Crafts, and Costume Design project by Señorita Lylo - 03.31.2023
        • Kits Katia Yarns. Embroider, Design, Traditional illustration, Vector Illustration, Arts, and Crafts project by Señorita Lylo - 10.07.2022
        • Love Embroidery Magazine. Embroider, Design, and Editorial Design project by Señorita Lylo - 08.29.2022
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        Adriana Torres Adriana Torres @soymigadepan Soy diseñadora y creadora de MIGA DE PAN. Estudié Arquitectura, Diseño Gráfico, Bellas Artes e ilustración. Colaboré con firmas como Seletti, Crate & Barrel, El Espartano y Tea Connection. Buenos Aires, Argentina
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        67,335
        • Embroidery
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        • Fieltro. Arts, Crafts, Character Design, and Product Design project by Adriana Torres - 07.24.2017
        • Mochilas y bolsos. Embroider, Art Direction, Product Design, and Product Photograph project by Adriana Torres - 07.29.2017
        • Catalogue Magazine. Embroider, and Traditional illustration project by Adriana Torres - 03.09.2011
        • Bordado 3D. Embroider, and Children's Illustration project by Adriana Torres - 01.29.2018
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