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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Albert Aromir Ayuso

Albert Aromir Ayuso

@albert_aromir

Ilustración

Barcelona, Spain

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  • The Wallery. Design, and Traditional illustration project by Albert Aromir Ayuso - 11.15.2013
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    • 502

    The Wallery

    albert_aromir

  • Candela y los Supremos. Design, Traditional illustration, and Music project by Albert Aromir Ayuso - 10.29.2012
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    • 0
    • 271

    Candela y los Supremos

    albert_aromir

  • minimúsica . Design, and Traditional illustration project by Albert Aromir Ayuso - 05.18.2012
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    minimúsica

    albert_aromir

  • Blog de la Belize. Design, and Traditional illustration project by Albert Aromir Ayuso - 05.17.2012
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    • 229

    Blog de la Belize

    albert_aromir

  • Christmas. Design, and Traditional illustration project by Albert Aromir Ayuso - 05.17.2012
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    Christmas

    albert_aromir

  • Aral, the lost sea.. Design, and Traditional illustration project by Albert Aromir Ayuso - 05.17.2012
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    • 172

    Aral, the lost sea.

    albert_aromir

  • Marry me. Design, and Traditional illustration project by Albert Aromir Ayuso - 05.17.2012
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    Marry me

    albert_aromir

  • minimúsica . Design, and Traditional illustration project by Albert Aromir Ayuso - 05.17.2012
    • 0
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    • 153

    minimúsica

    albert_aromir

  • Leland Palmer (logotipo). Design, and Traditional illustration project by Albert Aromir Ayuso - 05.17.2012
    • 1
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    Leland Palmer (logotipo)

    albert_aromir

  • Nana de los peces muertos. Design, and Traditional illustration project by Albert Aromir Ayuso - 05.17.2012
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    Nana de los peces muertos

    albert_aromir

  • minimúsica . Design, and Traditional illustration project by Albert Aromir Ayuso - 05.17.2012
    • 1
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    • 140

    minimúsica

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