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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Alan Costa

Alan Costa

@alantc8

Sterling, Brazil

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    Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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    • Traditional illustration
    • Tattoo Design
    • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
    • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
    • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
    • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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    Camille Boldt Camille Boldt @camilleboldt Neuchâtel, Switzerland
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    • 3D
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    • Living Nature. 3D, Architecture, Design, Animation, and 3D Animation project by Camille Boldt - 08.17.2021
    • Experimental interiors and exteriors by the sea. 3D, Architecture, Design, Furniture Design, and Making project by Camille Boldt - 08.17.2021
    • Experimental interiors with curtains. 3D, Architecture, Art Direction, and Design project by Camille Boldt - 08.17.2021
    • Portfolio. 3D, Architecture, Digital Architecture & Interior Architecture project by Camille Boldt - 04.26.2021
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    Brellias Brellias @brellias Artista Digital y 3D Tulsa, Chile
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    • Design
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    • Mi Proyecto del curso: Ilustración fantástica 3D con Blender. 3D, and Concept Art project by Brellias - 02.03.2021
    • Lift-off. 3D, Concept Art, and Digital Illustration project by Brellias - 09.14.2020
    • Colossus. 3D, Concept Art, and Digital Illustration project by Brellias - 06.06.2020
    • Wanderers. 3D, Concept Art, and Art Direction project by Brellias - 06.22.2020
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    Ricardo Macía Lalinde Ricardo Macía Lalinde @ricardomacia Ilustrador Freelance Medellín, Colombia
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      • Distorted Memories . Traditional illustration, Drawing, Fine Arts, Ink Illustration, Portrait Drawing, Artistic Drawing, and Realistic Drawing project by Ricardo Macía Lalinde - 04.21.2025
      • Extinction Obituaries. Traditional illustration, Editorial Design, Fine Arts, and Realistic Drawing project by Ricardo Macía Lalinde - 06.13.2024
      • Naturalistic illustration with ballpoint pen. Traditional illustration, Drawing, Realistic Drawing, and Naturalistic Illustration project by Ricardo Macía Lalinde - 08.09.2021
      • Ink & Birds . Fine Arts, Sketching, Traditional illustration, Botanical Illustration, Ink Illustration, and Naturalistic Illustration project by Ricardo Macía Lalinde - 02.28.2021
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