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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Katerina Kolberg
Teacher Plus

Katerina Kolberg

@akvarelldesign

Oslo, Norway

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    •  TINE KremGo. Watercolor illustrations for packaging. Watercolor Painting, Traditional illustration, and Packaging project by Katerina Kolberg - 04.01.2019

      TINE KremGo. Watercolor illustrations for packaging

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    • Mozell Rips - watercolor botanical illustrations for packaging. Watercolor Painting, Traditional illustration, and Packaging project by Katerina Kolberg - 10.01.2019

      Mozell Rips - watercolor botanical illustrations for packaging

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