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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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AITOR GARCÍA

AITOR GARCÍA

@aitorgg

Diseñador Gráfico

Guatemala, Guatemala

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    Carla Bonomini Carla Bonomini @minicarbono Berlin, Germany
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    • Photography
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    • Autopromoción para Creativos: ideas para compartir tu proyecto final. Marketing, Social Media, Stor, telling, Digital Marketing, Content Marketing, Facebook Marketing & Instagram Marketing project by Carla Bonomini - 06.01.2023
    • Mi proyecto del curso: Passion project: haz realidad tu proyecto creativo. Creative Consulting, Design Management, Marketing, Content Marketing, and Communication project by Carla Bonomini - 03.01.2020
    • A Pulmón (AstraZeneca). Video, Video Editing, Stor, and telling project by Carla Bonomini - 02.17.2022
    • Penguin Random House. Social Media, Photograph, Product Photograph, Br, and Strateg project by Carla Bonomini - 02.17.2022
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    Darwin Pacheco Darwin Pacheco @motiondarwin Lima District, Peru
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    • Motion Graphics
    • My Course Project: Motion Graphics for Instagram. Animation, 2D Animation, Character Animation, Art Direction, Design, Digital Design, Graphic Design, Social Media Design, Motion Graphics, YouTube Marketing, and Video Editing project by Darwin Pacheco - 10.01.2020
    • FP12. Motion Graphics, and Animation project by Darwin Pacheco - 09.18.2020
    • Try Again. Animation, and Motion Graphics project by Darwin Pacheco - 09.18.2020
    • Stay safe. Animation, 2D Animation, Design, and Motion Graphics project by Darwin Pacheco - 04.16.2020
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Klarens Malluta Klarens Malluta @klarens_malluta Durrës, Albania
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    • RAVERDOME - Ultra Music Visualizer. 3D, 2D Animation, 3D Animation, and Motion Graphics project by Klarens Malluta - 08.26.2020
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    • Trip - Series . Animation, 3D Animation, and Motion Graphics project by Klarens Malluta - 08.26.2020
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    Juan Dellacha Juan Dellacha @jpdellacha Buenos Aires, Argentina
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    • Mi Proyecto del curso: Ilustración digital con texturas en Photoshop. Traditional illustration, and Digital Illustration project by Juan Dellacha - 01.03.2020
    • Amphibian Role: BODY. Traditional illustration project by Juan Dellacha - 12.19.2019
    • Citroen Centenary. Traditional illustration, Digital Illustration, and Vector Illustration project by Juan Dellacha - 11.21.2019
    • Two. Traditional illustration, and Digital Illustration project by Juan Dellacha - 09.20.2019
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    Christian Vizcarra Christian Vizcarra @christvizcarra Senior Product Designer Lima District, Peru
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    • UI Design Collection 5. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
    • UI Design Collection 4. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
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    drmorbito drmorbito @drmorbito Guadalajara, Mexico
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      Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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      • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
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      Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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      126,920
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      • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
      • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
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    • andi mol andi mol @cursos_andimol Buenos Aires, Argentina
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      • Proyecto Sneaker Dealer: Dirección de arte digital. Art Direction project by andi mol - 01.17.2018
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      Adrián Somoza Adrián Somoza @adriansomoza Profesor de Diseño Digital @Bont Buenos Aires, Argentina
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    • Guatemala Marketing Guatemala Marketing @guatemalamarketing Diseño Gráfico Antigua Guatemala, Guatemala
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    • ITICS Guatemala ITICS Guatemala @iticsgt Diseñador Gráfico Quetzaltenango, Guatemala
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    • Jimmy Rivas Jimmy Rivas @jimmycreativovisual Fotógrafo y Diseñador Gráfico Guatemala City, Guatemala
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      • Landing page Route 502: Dirección de arte digital. Br, ing, Identit, Creative Consulting, Art Direction, Design, Editorial Design, Photograph, and Design Management project by Jimmy Rivas - 10.04.2017
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      Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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      • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
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      • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
    • Freepress S. Coop. Mad. Freepress S. Coop. Mad. @freepress Diseñador Madrid, Spain
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      • Campaña 'Empresa y desarrollo' para ISF. Design, Traditional illustration, and Advertising project by Freepress S. Coop. Mad. - 03.28.2011
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      Martina Flor Martina Flor @martinaflor Berlin, Germany
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      • Typography
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      • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
      • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
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    • Visual Ecommerce Visual Ecommerce @visualecommerce Estudio de fotografia y video Madrid, Spain
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