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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Edith Hernandez

Edith Hernandez

@afrodita111276

Mexico City, Mexico

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    Kathrin Grimm Kathrin Grimm @kathrin_grimm Mexico City, Mexico
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    83,334
    • Architecture
    • Digital Architecture
    • Jacarandas. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
    • Fuente del rey. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
    • Design House. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
    • Alfonso Caso. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
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    Marta Porcel Vilchez Marta Porcel Vilchez @creativaatelier Granada, Spain
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    22,556
    • Photography
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    • Patrón de Jersey de Punto CANDY CLOUD. Arts, Crafts, Fashion Design, Textile Design, Fiber Arts, Knitting, and DIY project by Marta Porcel Vilchez - 02.10.2025
    • Patrón de Chaqueta GINGER de Crochet. Arts, Crafts, Fashion Design, Textile Design, Fiber Arts, Crochet, and DIY project by Marta Porcel Vilchez - 02.10.2025
    • Conjunto de Crochet NEO. Arts, Crafts, Fashion Design, Textile Design, Fiber Arts, Crochet, and DIY project by Marta Porcel Vilchez - 02.10.2025
    • Patrón de Pelele de Crochet SNAPPY. Arts, Crafts, Fashion Design, Textile Design, Fiber Arts, Crochet, and DIY project by Marta Porcel Vilchez - 02.10.2025
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    Bugambilo Bugambilo @bugambilo Artista visual Buenos Aires, Argentina
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    64,884
    • Embroidery
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    • Mi Proyecto del curso: Bluework: cianotipia y bordado. Traditional illustration, Arts, Crafts, Fine Arts, Paper Craft, Printing, Embroider, and DIY project by Bugambilo - 11.25.2021
    • Otoño. Embroider project by Bugambilo - 09.21.2021
    • Bluework bordado y cianotipia. Traditional illustration, Embroider, and Creativit project by Bugambilo - 09.21.2021
    • Serie Sol de agua. Embroider, and Creativit project by Bugambilo - 09.20.2021
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    Chloe Giordano Chloe Giordano @chloegiordano York, United Kingdom
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    • Traditional illustration
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    • You Are the Call, I am the Answer (Original Embroidery). Design, Traditional illustration, and Embroider project by Chloe Giordano - 08.26.2021
    • My project in Freehand Needle Painting: Embroider the Beauty of Wildlife course. Traditional illustration, and Embroider project by Chloe Giordano - 07.14.2021
    • Hare on Green. Traditional illustration, and Embroider project by Chloe Giordano - 06.18.2021
    • Fawn on Green. Traditional illustration, and Embroider project by Chloe Giordano - 06.18.2021
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    Sara Luna Sara Luna @saralunart Salt Lake City, United States
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      • Mi Proyecto del curso:  Bordado con punch needle: pasa de la imagen al retrato. Embroider project by Sara Luna - 04.02.2021
      • How Many Of Me. Embroider project by Sara Luna - 03.23.2021
      • What If My Other Self. Embroider project by Sara Luna - 03.23.2021
      • Commission for Lucia. Embroider project by Sara Luna - 03.23.2021
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      shan shan @shanxuhandmade embroiderer New York, United States
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      28,597
        • Daffodil. Embroider, and 3D project by shan - 05.21.2022
        • Custom dogrose. 3D, and Embroider project by shan - 09.24.2021
        • Double-sided 3D embroidery butterfly. 3D, and Embroider project by shan - 01.01.2020
        • TaiJi in Red n Green. Embroider project by shan - 09.05.2017
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        Emillie Ferris Emillie Ferris @emillieferris Embroideress Royal Leamington Spa, United Kingdom
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        • Embroidery
        • Pet Portrait Collection . Embroider project by Emillie Ferris - 07.16.2017
        • The Fly Agaric Mushroom . Embroider project by Emillie Ferris - 07.16.2018
        • Our magical friend - The Emperor Moth. Embroider project by Emillie Ferris - 08.14.2019
        • Blue Morpho Butterfly. Embroider project by Emillie Ferris - 06.14.2018
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        Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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        187,310
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        • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
        • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
        • Conjuro de Hilo. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
        • Sampler de pájaro. Fine Arts, and Embroider project by Gimena Romero - 05.07.2019
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        Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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        58,660
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        • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
        • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
        • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
        • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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        Ofelia & Antelmo Ofelia & Antelmo @ofeliayantelmo Mexico City, Mexico
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        • Design
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        • Vería /2014/ Proyecto que hice en la universidad CENTRO con el que me inicié en el bordado a mano. Se presentó en el Premiere Vision de São Paulo y su versión en organdí blanco en la CDMX en el museo Franz mayer dentro del festival ASVOF. . Arts, Crafts, Embroider, and Fashion Design project by Ofelia & Antelmo - 10.09.2014
        • Memorias Bordadas/ Proyecto realizado con el apoyo de la beca de Jóvenes Creadores del FONCA 2018- 2019/ Fotografías tomadas en distintas playas de México dictan un camino de colores y texturas para su traducción al textil. . Fine Arts, Embroider, Photograph, Arts, Crafts, Textile D, and eing project by Ofelia & Antelmo - 10.22.2019
        • Wearable Art / Handcrafted, reversible, one-size-fits-all garments. Hand-embroidered with the help of urban artisans. . Arts, Crafts, and Embroider project by Ofelia & Antelmo - 10.22.2019
        • Textile art / hand-embroidered textile canvases . Arts, Crafts, Fine Arts, and Embroider project by Ofelia & Antelmo - 10.22.2019
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        Yolanda Andrés Yolanda Andrés @yolandandres ARTESANA BORDADORA Madrid, Spain
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        • Portraying I hope.... Arts, Crafts, Fine Arts, Design, Painting, T, and pograph project by Yolanda Andrés - 06.13.2017
        • Serie vértigo. Arts, Crafts, Design, T, and pograph project by Yolanda Andrés - 06.13.2017
        • Algo de tipografía. Arts, Crafts, Design, T, and pograph project by Yolanda Andrés - 06.13.2017
        • Érase una vez un gallo. Arts, Crafts, Design, T, and pograph project by Yolanda Andrés - 06.13.2017
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        Señorita Lylo Señorita Lylo @srtalylo Bordadora y Diseñadora Gráfica Barcelona, Spain
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        • Embroidery
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        • El Jardín del Tiempo. Florecer sin prisa. Embroider, Art Direction, Textile Design, and DIY project by Señorita Lylo - 12.23.2025
        • Points and stitches, between dawn and dusk. Embroider, Knitting, Art Direction, Arts, Crafts, and Costume Design project by Señorita Lylo - 03.31.2023
        • Kits Katia Yarns. Embroider, Design, Traditional illustration, Vector Illustration, Arts, and Crafts project by Señorita Lylo - 10.07.2022
        • Love Embroidery Magazine. Embroider, Design, and Editorial Design project by Señorita Lylo - 08.29.2022
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