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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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aeter_33

aeter_33

@aeter_33

Ibagué, Colombia

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  • Olga Vert Olga Vert @vertolga Barcelona, Spain
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    • Meli Valle Meli Valle @meli_valle Guadalajara, Mexico
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      • Crochet
      • Leer para escribir. Bitácora.. Creative Writing, Narrative, Writing, and Sketchbook project by Meli Valle - 06.29.2025
      • Mi Proyecto del curso: Técnicas básicas de knitting y crochet. Fiber Arts project by Meli Valle - 04.11.2021
    • Heidi Morales cervantes Heidi Morales cervantes @heidi_mc91 San Juan del Rio, Mexico
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      • Valentine Dossat Valentine Dossat @valentine_dossat Graphiste - Illustratrice París, France
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        • Branding & Identity
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        • Maison Pop Up. Drawing, Traditional illustration, To, Design, Stationer, Design, and Children's Literature project by Valentine Dossat - 11.22.2024
      • jimenaoviedo50 jimenaoviedo50 @jimenaoviedo50 Heredia, Costa Rica
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          • Mi proyecto del curso: Introducción al SEM: aprende Google Ads desde cero. Growth Marketing, SEM, and Advertising project by jimenaoviedo50 - 08.16.2024
        • Marcela Sofia Ochoa Marcela Sofia Ochoa @msofioch_ Santa Tecla, El Salvador
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          232
          • Design
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          • Proposal for hostel intervention.. Interior Design project by Marcela Sofia Ochoa - 10.24.2018
          • Lovely season tea . Printing, and Packaging project by Marcela Sofia Ochoa - 09.18.2018
        • Sofia Contreras Sofia Contreras @ssoficontreras Puerto Montt, Chile
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        • kamila_o kamila_o @kamila_o Gdańsk, Poland
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            Rommygon ☻ Rommygon ☻ @rommygon Visual artist & illustrator Berlin, Germany
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            1,155
            • Traditional illustration
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            • ENDEMICO & GROW - Editorial work for magazines. Traditional illustration, Design, Editorial Design, Botanical Illustration, Advertising, Art Direction, Br, ing & Identit project by Rommygon ☻ - 05.25.2022
            • MOUNTOPIA - Solo exhibition shown in Switzerland and Germany. Traditional illustration, Painting, Watercolor Painting, Pencil Drawing, Colored Pencil Drawing, Gouache Painting, Decorative Painting, Botanical Illustration, Fine Arts, and Naturalistic Illustration project by Rommygon ☻ - 05.25.2022
            • FUNGHIVERSUM - Visual identity for German theater piece for kids and adults. Design, Traditional illustration, Br, ing, Identit, Animation, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Watercolor Painting, Printing, Botanical Illustration, and Naturalistic Illustration project by Rommygon ☻ - 05.24.2022
            • CHANGE - Mural installation for LinkedIN. Traditional illustration, Painting, Acr, lic Painting, Street Art, and Advertising project by Rommygon ☻ - 05.24.2022
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            Paul Ferragut Paul Ferragut @paulferragut Avignon, France
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            • My project for course: Creative Coding: Immersive Art with openFrameworks. Motion Graphics, Multimedia, Web Design, and Digital Product Design project by Paul Ferragut - 01.12.2023
            • Skateboarding Visualizations. Interactive Design, and App Design project by Paul Ferragut - 01.01.2016
            • Generative Scarves. Interactive Design project by Paul Ferragut - 03.21.2022
            • Nevergreen with Lucille Clerc. Interactive Design project by Paul Ferragut - 06.01.2016
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            Bruno Imbrizi Bruno Imbrizi @bruno_imbrizi London, United Kingdom
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            112,394
            • Branding & Identity
            • Programming
            • My project for course: Creative Coding 2.0 in JS: Animation, Sound, & Color. Motion Graphics, Multimedia, and JavaScript project by Bruno Imbrizi - 07.05.2022
            • Go With The Flow. Web Development, and JavaScript project by Bruno Imbrizi - 02.17.2017
            • DELL ICC. JavaScript, and Web Development project by Bruno Imbrizi - 02.06.2019
            • Digital Design Days 2018. 3D Animation, JavaScript, and Web Development project by Bruno Imbrizi - 03.19.2018
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            Desmond Du Desmond Du @thedesmonddu Motion Designer & Educator Savannah, United States
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            9,769
            • Motion Graphics
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            • POKÉ MART. Motion Graphics project by Desmond Du - 12.21.2020
            • CoMotion 2021 Title Sequence. Motion Graphics project by Desmond Du - 03.09.2021
            • The Matrix Title Sequence. Motion Graphics project by Desmond Du - 03.06.2021
            • Cinema 4D R24 Splash Screen. Motion Graphics project by Desmond Du - 03.24.2021
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            Luciana Castro Luciana Castro @luchiines Buenos Aires, Argentina
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            9,163
              • Mi proyecto del curso: creación de posteo creativo para fecha especial. Cop, writing, Social Media, Content Writing, and Business project by Luciana Castro - 02.20.2022
              • Newsletter - Pastillitas Creativas . Creativit, Content Writing, Advertising, Writing, Creative Writing, and Content Marketing project by Luciana Castro - 06.07.2022
              • Ebook - Redacción creativa (para redes y para la vida). Content Writing, Writing, Creative Writing, Creativit, Content Marketing, Instagram Marketing, and Digital Marketing project by Luciana Castro - 06.07.2022
              • Larousse México. Advertising, Digital Marketing, Content Writing, Creative Writing, Writing, and Creativit project by Luciana Castro - 05.31.2022
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              joseantoniomartinmartin joseantoniomartinmartin @joseantoniomartinmartin
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              8,146
                • Small Fisherman Rig. 3D, and 3D Animation project by joseantoniomartinmartin - 10.10.2018
                • Venom (2018). 3D project by joseantoniomartinmartin - 06.23.2018
                • Paddington. 3D project by joseantoniomartinmartin - 11.23.2014
                • Ghost in the Shell. 3D project by joseantoniomartinmartin - 03.30.2017
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                Domingas Person Domingas Person @person_muller Los Angeles, United States
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                • My portfolio- video clip with some of my works. Film, Video, TV, Video, Communication, TV, and Photograph project by Domingas Person - 03.02.2022
                • My work at a Brazilian Cable TV. Film, Video, TV, Events, Video, and TV project by Domingas Person - 10.27.2021
                • Theater. Events project by Domingas Person - 01.10.2022
                • Recording at The Turner Studios in Atlanta, USA, 2017. Film, Video, and TV project by Domingas Person - 10.22.2021
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                Ignacio Arriaga Ignacio Arriaga @ignacioarriaga Ciudad Real, Spain
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                • Lanzanos. Programming project by Ignacio Arriaga - 11.11.2010
                • Acumbamail. Digital Marketing project by Ignacio Arriaga - 11.11.2020
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                Kyoko Takeyama Kyoko Takeyama @kyokotakeyama Public Speaking Coach, Trainer, Speaker Barcelona, Spain
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                  • My project in Communicate with Confidence: Learn to Give Powerful Speeches course. Br, ing, Identit, Creative Consulting, Communication, Portfolio Development, Stor, and telling project by Kyoko Takeyama - 09.14.2021
                  • Talk: Unconsciously Competent. Communication, Stor, telling, and Social Media project by Kyoko Takeyama - 08.29.2021
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                  Mai Molina Mai Molina @mmolin51 Especialista en publicidad digital @maimolina_ Barcelona, Spain
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                  • Newsletter. Digital Marketing, Mobile Marketing, Facebook Marketing, Instagram Marketing, Marketing, Growth Marketing & Instagram project by Mai Molina - 06.25.2021
                  • Blog personal. Digital Marketing, Marketing, Facebook Marketing, Instagram Marketing, Growth Marketing, Mobile Marketing, Advertising & Instagram project by Mai Molina - 06.25.2021
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                  Abigail Quesnel Abigail Quesnel @abyquesnel Mexico City, Mexico
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                    • Impreso Coolhuntermx. Design project by Abigail Quesnel - 10.01.2019
                    • Semana del arte CDMX 2020. Fine Arts project by Abigail Quesnel - 02.20.2020
                    • BARÓN. Web Development project by Abigail Quesnel - 01.01.2012
                    • 15a20. Writing project by Abigail Quesnel - 09.01.2016
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                    Rodrigo Montemayor Rodrigo Montemayor @ringatech Monterrey, Mexico
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                    • Canal de Youtube de Python y Machine Learning. Programming, IT, Social Media, Web Development, and Game Development project by Rodrigo Montemayor - 05.04.2023
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                    Lara Pickle Lara Pickle @larapickle_ Artist, author and storyteller London, United Kingdom
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                    • My project for course: Visual Development: Illustrate Imaginary Settings. Drawing, Digital Illustration, Concept Art, and Digital Drawing project by Lara Pickle - 03.10.2023
                    • Color studies . Traditional illustration, Painting, and Digital Painting project by Lara Pickle - 08.24.2022
                    • Sabrina the cat comic. Traditional illustration, Comic, and Digital Illustration project by Lara Pickle - 08.24.2022
                    • BTS room project. Traditional illustration, and Digital Illustration project by Lara Pickle - 08.24.2022
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                    Delia (Dumitrescu) Wieser Delia (Dumitrescu) Wieser @delia_wieser Vienna, Austria
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                    • My project for course:  Identifying Trends for Business Innovation. Business project by Delia (Dumitrescu) Wieser - 04.12.2022
                    • TEDx Bucharest: The counter intuitive truth about where customers are heading . Presentation Design, and Marketing project by Delia (Dumitrescu) Wieser - 02.05.2022
                    • Mama Matters: self-care for motherhood. Business, Marketing, Design, and Product Design project by Delia (Dumitrescu) Wieser - 02.05.2022
                    • Trend-Driven Innovation for Safilo in Italy .  project by Delia (Dumitrescu) Wieser - 02.05.2022
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                    Pam Neely Pam Neely @pamneely Content creator, writing coach, and content strategist Santa Fe, United States
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                    3,393
                    • Design
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                    • Landing page for an ebook about content strategy. Content Marketing, Cop, and writing project by Pam Neely - 01.28.2020
                    • Blog post: Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies. Cop, writing, and Content Marketing project by Pam Neely - 09.29.2018
                    • Landing page for an ebook. Cop, writing, and Content Marketing project by Pam Neely - 09.30.2020
                    • Blog post: 37 Ecommerce Copywriting Tips: Headlines, Product Pages, Ads, And More. Content Marketing project by Pam Neely - 09.18.2019
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                    Sara Ricciardi Sara Ricciardi @sararicciardi Toscana, Italy
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                    4,759
                      • METAMORFOSI. Design project by Sara Ricciardi - 03.02.2022
                      • PECTEN. Design project by Sara Ricciardi - 03.02.2022
                      • NATURA MORTA. Design project by Sara Ricciardi - 03.02.2022
                      • IT'S TIME TO BLOOM. Design project by Sara Ricciardi - 03.02.2022
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                      Renato Farfán Basauri Renato Farfán Basauri @nato_farfan Director Creativo General Barcelona, Spain
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                      19,461
                        • The Fakephone. Digital Product Design, Editorial Design, Social Media, Creativit, Marketing, Mobile Marketing, Digital Marketing, Content Marketing, Artificial Intelligence, and Advertising project by Renato Farfán Basauri - 04.24.2025
                        • Inspirasound - Música hecha de frecuencias cerebrales para inspirar.. Advertising, Cop, writing, Content Marketing, Content Writing, Digital Marketing, Mobile Marketing, YouTube Marketing, Instagram Marketing, Growth Marketing, Social Media, and Social Media Design project by Renato Farfán Basauri - 08.04.2023
                        • Ojo de Iberoamerica Winner - La Batalla de Hemisferios  . Advertising, Film, Video, TV, Cop, writing, Design, Photograph, Creative Consulting, Education, Marketing, Sound Design, Social Media, Film, Drawing, Stor, telling, and Digital Marketing project by Renato Farfán Basauri - 02.21.2023
                        • Huaylarsh en Holograma - Universidad Continental. Advertising, Cop, writing, Film, Video, TV, Design, Motion Graphics, 3D, Graphic Design, Music, Photomontage, Animation, Art Direction, Photograph, Post-production, Video, TV, Audiovisual Production, and Photo Retouching project by Renato Farfán Basauri - 05.07.2021
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                        PutosModernos PutosModernos @putosmodernos Es triste pedir pero más triste es hacer crowdfunding Barcelona, Spain
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                        19,978
                        • Design
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                        • PutosModernos x Kérastase. Advertising project by PutosModernos - 02.22.2023
                        • PutosModernos  x  Pull&Bear. Advertising, Poster Design, and Marketing project by PutosModernos - 02.14.2023
                        • PutosModernos x Open Arms. Advertising project by PutosModernos - 07.25.2022
                        • PutosModernos x Cabify. Advertising, Marketing, and Graphic Design project by PutosModernos - 06.25.2021
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                        Patrick Wind Patrick Wind @patrickwind Barcelona, Spain
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                        8,789
                        • Copywriting
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                        • AdWorld Speaker. Advertising, Marketing, and Digital Marketing project by Patrick Wind - 08.21.2022
                        • MasterMind Founder. Advertising, Marketing, and Digital Marketing project by Patrick Wind - 08.21.2022
                        • Keynote Speaker. Advertising, Marketing, and Digital Marketing project by Patrick Wind - 08.21.2022
                        • University Professor. Advertising, Digital Marketing, and Marketing project by Patrick Wind - 08.21.2022
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                        Juan González Villa Juan González Villa @juangonzalezvilla Madrid, Spain
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                        21,349
                        • Branding & Identity
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                        • USEO - El blog de SEO que leen los profesionales. Digital Marketing, and Content Marketing project by Juan González Villa - 07.20.2021
                        • 10 Links Azules - Newsletter sobre SEO y Ecommerce (Edición #40). Content Marketing, and Digital Marketing project by Juan González Villa - 07.16.2021
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                        Beatrice Oppici Beatrice Oppici @b_oppici Madrid, Spain
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                        • Branding & Identity
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                        • Analítica en redes sociales. Marketing, and Digital Marketing project by Beatrice Oppici - 07.15.2021
                        • Estrategia de social media para grandes marcas. Advertising, Marketing, Digital Marketing, and Content Marketing project by Beatrice Oppici - 07.15.2021
                        • Social media: evolve or die (evoluciona tus habilidades). Social Media, and Digital Marketing project by Beatrice Oppici - 07.01.2021
                        • Sales Navigator: cómo captar leads de calidad en Linkedin. Social Media, and Digital Marketing project by Beatrice Oppici - 07.01.2021
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                        Teresa Martínez Teresa Martínez @teresa_mtz Puerto Vallarta, Mexico
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                        96,493
                        • Traditional illustration
                        • Mi proyecto del curso: Bordado stumpwork: crea adornos en 3D. Jewelr, Design, Embroider, and Textile Design project by Teresa Martínez - 06.04.2023
                        • Betushka. Traditional illustration project by Teresa Martínez - 04.03.2016
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