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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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adrianne_labbe_pro

adrianne_labbe_pro

@adrianne_labbe_pro

Montreal, Canada

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    Charlötte Charlötte @charlottekhm Directora de arte Mexico City, Mexico
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    • Traditional illustration
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    • Galani. Br, ing, Identit, Traditional illustration, Art Direction, Graphic Design, and Packaging project by Charlötte - 06.02.2020
    • SHAKE SHACK. Br, ing, Identit, and Traditional illustration project by Charlötte - 09.27.2020
    • Glenrothes. Traditional illustration, Botanical Illustration, Digital Illustration, Acr, and lic Painting project by Charlötte - 02.09.2021
    • Bontánica. Traditional illustration, Botanical Illustration, and Digital Illustration project by Charlötte - 02.09.2021
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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
    • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
    • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
    • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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    Renato Farfán Basauri Renato Farfán Basauri @nato_farfan Director Creativo General Barcelona, Spain
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      • The Fakephone. Digital Product Design, Editorial Design, Social Media, Creativit, Marketing, Mobile Marketing, Digital Marketing, Content Marketing, Artificial Intelligence, and Advertising project by Renato Farfán Basauri - 04.24.2025
      • Inspirasound - Música hecha de frecuencias cerebrales para inspirar.. Advertising, Cop, writing, Content Marketing, Content Writing, Digital Marketing, Mobile Marketing, YouTube Marketing, Instagram Marketing, Growth Marketing, Social Media, and Social Media Design project by Renato Farfán Basauri - 08.04.2023
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      • Huaylarsh en Holograma - Universidad Continental. Advertising, Cop, writing, Film, Video, TV, Design, Motion Graphics, 3D, Graphic Design, Music, Photomontage, Animation, Art Direction, Photograph, Post-production, Video, TV, Audiovisual Production, and Photo Retouching project by Renato Farfán Basauri - 05.07.2021
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
      • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
      • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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      Alejandro Pascalis Alejandro Pascalis @alejandro_pascalis @redmonkeys_mx Santiago de Querétaro, Mexico
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        • Hyoko. Br, ing & Identit project by Alejandro Pascalis - 01.20.2020
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        Ethan Parry Ethan Parry @ethanparry Barcelona, Spain
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        Mercedes Valgañón Mercedes Valgañón @heymercedes Diseñadora gráfica, Ilustradora, Community Manager y Pinterest Influencer. Barcelona, Spain
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        • Nicolasita. Br, ing, Identit, Logo Design, Graphic Design, Traditional illustration, T, and pograph project by Mercedes Valgañón - 09.15.2019
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        John Williamson John Williamson @mr_john_williamson Madrid, Spain
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        • Digital Brand User Experience Strategy. Creative Consulting, Br, ing, Identit, Digital Marketing, Br, and Strateg project by John Williamson - 01.03.2022
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        Louise Lockhart Louise Lockhart @theprintedpeanut Todmorden, United Kingdom
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        14,655
        • Traditional illustration
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        • Pattern deisgn for Mini Boden Children's Clothing. Traditional illustration, and Drawing project by Louise Lockhart - 06.01.2021
        • Fika Cookie Box - Year of the Tiger. Traditional illustration, Design, and Packaging project by Louise Lockhart - 09.29.2021
        • Along The Pier - My illustration process. Traditional illustration, Children's Illustration, Drawing, and Collage project by Louise Lockhart - 06.17.2021
        • Tea Towel Design. Traditional illustration, Design, and Screen Printing project by Louise Lockhart - 07.15.2021
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        Mumfolk Studio Mumfolk Studio @mum_folk Founder & Creative Director Cambridgeshire, United Kingdom
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        • Branding & Identity
        • My project in Brand Identity Design: Expressing Visual Meaning course. Design, Art Direction, Br, ing, Identit, Graphic Design, and Logo Design project by Mumfolk Studio - 10.13.2021
        • Grey x Wild. Graphic Design, Br, ing, Identit, Design, and Web Design project by Mumfolk Studio - 06.22.2021
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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        Domestika Domestika @domestika Berkeley, United States
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          Katy Biele Katy Biele @katybiele Artista textil y pintora Victoria, Canada
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          • Khadi Project, Bikaner, India, 2015. Embroider project by Katy Biele - 03.02.2015
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