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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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adriana_ita93

adriana_ita93

@adriana_ita93

Alcorcón, Spain

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    Lucy Fleming Lucy Fleming @lucy_fleming33 Manchester, United Kingdom
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    35,077
    • Traditional illustration
    • Fine Arts
    • Little Lion and girl illustration . Traditional illustration project by Lucy Fleming - 02.17.2023
    • Baby Books - Illustration Sample. Traditional illustration, and Picturebook project by Lucy Fleming - 01.25.2023
    • Orionid - Stars . Traditional illustration project by Lucy Fleming - 11.14.2022
    • Designing Animals - Fox Sketch Sheet. Traditional illustration project by Lucy Fleming - 07.28.2022
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    Isabel Gil Loef Isabel Gil Loef @isagil Diseñadora gráfica en Melon Blanc y profe de Domestika Sevilla, Spain
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    86,809
    • Design
    • Branding & Identity
    • My course project: Instagram feed design with Canva. Graphic Design, Marketing, Social Media, Instagram, and Digital Design project by Isabel Gil Loef - 12.20.2022
    • From Root to Tip . Editorial Design, and Graphic Design project by Isabel Gil Loef - 09.12.2022
    • Lullage — cosmetics. Br, ing, Identit, Graphic Design, Packaging, Editorial Design & Instagram project by Isabel Gil Loef - 04.04.2019
    • Innia Beauty. Br, ing, Identit, Graphic Design, and Packaging project by Isabel Gil Loef - 06.06.2022
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    Yannick Gregoire Yannick Gregoire @yannickgregoire Amsterdam, Netherlands
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    18,850
    • Web Design
    • IT
    • ON Cologne. Web Development, and Communication project by Yannick Gregoire - 11.09.2022
    • Esmee Geerken. Design, Web Design, Web Development, and UX / UI project by Yannick Gregoire - 11.09.2022
    • Climate Journalism. Web Development & Interactive Design project by Yannick Gregoire - 08.22.2022
    • Cross-border Playbook. Web Development, and Animation project by Yannick Gregoire - 08.22.2022
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    Adam Katz Adam Katz @adamkatz_xyz Founder / Creative Director New York, United States
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    7,881
    • Design
    • Branding & Identity
    • AGreatDay. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Curious Yellow Design. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Keen. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
    • Meristem Farms. Br, ing, Identit, Br, Strateg, and Design project by Adam Katz - 03.15.2022
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    Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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    63,213
    • Branding & Identity
    • Copywriting
    • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
    • Green Deco - Definición de Estrategia de Marketing y Coordinación de Rediseño del Sitio. Web Design, and Digital Marketing project by Gabriel Perelman - 02.10.2020
    • EnviaFlores.com - Marketing Strategy, Web and App UX and Analytics. Digital Marketing project by Gabriel Perelman - 08.16.2018
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    Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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    • Creative Consulting
    • Copywriting
    • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
    • Drive and Draw. Creativit, Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 05.16.2018
    • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
    • Ultimate backpack. Creative Consulting, Creativit, Product Design, Digital Marketing, and Social Media project by Ana Marin - 09.20.2019
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    569,697
    • 3D
    • Branding & Identity
    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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    228,893
    • Design
    • Packaging
    • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
    • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
    • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
    • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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