Leica celebrates 100 years of transforming photography.discover how its cameras changed the way we look and tell stories.. Celebrating 100 years of Leica is not just about commemorating a camera brand: it's about paying tribute to a cultural, artistic and technological legacy that changed the way we see the world. From its first camera in 1925 to the present day, Leica has been synonymous with innovation, precision and creativity. The German brand didn't just make tools for capturing images: it transformed the way we tell visual stories and relate to photography. The birth of a legend. In 1925, Leica introduced the first 35 mm camera, a milestone that democratized photography and allowed more people to carry around a lightweight, portable device. Until then, cameras were heavy and limited spontaneity. [Leica offered a new way of looking: discreet, agile and ready to immortalize the instant. Technical innovations that marked an epoch. What made Leica a benchmark was not only its compact size. Over the years, the brand has introduced advances that have marked the history of photography: Compactness and portability: the revolution of the small camera that fits in the hand. Exceptional quality optics: sharp and bright lenses, key to technical precision. Versatility: a design adaptable to multiple disciplines, from photojournalism to art and documentary photography.
@aawc
Florianópolis, Brazil
1999 - 2004
