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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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__davidlg

__davidlg

@__davidlg

Mexico City, Mexico

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Courses

  • Lettering & Gold Leaf: The Basics of Reverse Glass Gilding. Calligraphy, and Typography course by Elena Albertoni

    Lettering & Gold Leaf: The Basics of Reverse Glass Gilding

    A course by Elena Albertoni

    Calligraphy, and Typography

  • 3D Lettering: Modelling and Texturising with Cinema 4D. 3D, and Animation course by Zigor Samaniego

    3D Lettering: Modelling and Texturising with Cinema 4D

    A course by Zigor Samaniego

    3D, and Animation

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  • __davidlg – @__davidlg
    • Design
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  • UNAM Universidad Nacional Autónoma de México

    UNAM Universidad Nacional Autónoma de México

    Mexico City, Mexico

    2014 - Present


Joined October 2016
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