Developing Creative Advertising Campaigns from Brief to Pitch
A course by Jim Bosiljevac , Creative director and advertising educator
Joined November 2022
Develop an advertising campaign from creative brief to pitch, focusing on big ideas, strategies, and executions
Joined November 2022
Discover the art of creating compelling advertising campaigns from concept to pitch. Learn how to craft a creative brief that captures the essence of a brand, and develop a "big idea" that resonates with your audience. Dive into the world of advertising and explore various execution strategies such as print ads, video scripts, digital ads, and more. This course empowers you with the skills to produce a campaign concept ready for presentation to clients or production teams.
Navigate the creative process through insightful lessons on finding inspiration, writing effective briefs, and developing strong concepts. Understand the importance of research, the nuances of the five C's (Company, Consumer, Competition, Culture, Context), and how they inform your strategy. Gain practical knowledge on refining your ideas, crafting executions, and delivering impactful presentations. By the end, you'll have a comprehensive campaign idea and the confidence to bring it to life.
What will you learn in this online course?
19 lessons & 19 downloads
- 100% positive reviews (1)
- 149 students
- 19 lessons (3h 28m)
- 19 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a compelling advertising campaign concept by crafting a creative brief, developing a big idea, and designing various ad executions like print, video, digital, or social activations. Gain the skills to present a full campaign ready for client engagement.
Who is this online course for?
Aspiring advertisers, creative professionals, and marketing enthusiasts eager to craft compelling campaigns will benefit from this course. Ideal for those seeking to master the art of transforming briefs into impactful advertising concepts and presentations, enhancing their creative toolkit.
Requirements and materials
No extensive prior knowledge is necessary. Students need a marker, sticky notes, and a laptop with slideshow software like Google Slides, Keynote, or PowerPoint. Get ready to explore creativity with basic tools and a curious mindset.
Reviews
Jim Bosiljevac
A course by Jim Bosiljevac
Jim Bosiljevac is a creative leader, educator, and mentor with 25 years of experience turning ideas into impactful advertising campaigns. He’s led teams at agencies like DDB and Leo Burnett, served as Head of Brand Creative at Yahoo, and worked on everything from global tech giants to scrappy startups.
For over two decades, Jim has also taught at leading portfolio programs and universities, guiding students in creative advertising, branding, storytelling, scriptwriting, copywriting, and campaign development. He is currently a professor at the University of Texas in Austin.
Jim’s teaching style is approachable and practical, rooted in strategy and consumer insight, and aimed at helping students find their own creative voice.
In his classes, you’ll learn how to turn a spark into a full creative pitch—from uncovering insights to generating ideas, from scribbles on sticky notes to polished presentations. Drawing on years of real-world leadership and hands-on mentorship, Jim gives you a framework to create work that is not just smart and effective, but is creative you can be proud of.
Content
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U1
Introduction
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About Me
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Influences
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U2
Get Ready
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An Overview
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Selecting Your Product or Brand
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Preparing the Mind
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U3
From the Brief to Ideas
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The Creative Brief: The Key Questions
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The Creative Brief: The 5 Cs
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Finding the Big Idea 1
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Finding the Big Idea 2
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How to Get Unstuck
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Narrowing and Naming Your Directions
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Crafting Your Executions 1
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Crafting Your Executions 2
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Fine Tuning
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Putting It All Together 1
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Putting It All Together 2
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Common Traps
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U4
A Few Last Thoughts
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Making the Process Your Own
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Tips on Building a Portfolio
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FP
Final project
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Creative Advertising: from Brief to Pitch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
es genial, pero si tuviera subtitulos estaría bien