Laura Visco

Laura Visco is a creative leader in the advertising industry. She was born in Buenos Aires, Argentina, but made most of her career abroad, in London and The Netherlands. She worked at 72andsunny, Mother, and La Comunidad, among other agencies.
Laura believes advertising can be an agent for social change, shaping people’s perceptions and culture. Brands can have a positive impact on society, especially when creativity challenges the status quo - and she has worked ever since to make sure she delivers on this. Laura was the Creative Director behind the highly acclaimed "Find Your Magic" campaign, repositioning AXE as a brand that champions individuality and non-traditional masculinity. She also led brand transformations for Bumble, Coca-Cola, Fanta, and Uber, among other brands.

She considers herself a creative with a great instinct for strategy. She truly believes magic can happen when both disciplines come together.

In 2019, Laura was named Adweek's Women Trailblazer alongside Eva Longoria and Jameela Jamil. She was also nominated for 'Creative Director of the year' at AdAge's Creativity Awards 2018, and that same year she also made it to Adweek's Creative 100 list. More recently, Laura was named one of Ad Age’s Leading Women in 2021, an award recognising women who create opportunity and drive transformation within the industry.