Lucas Raganhan

Hello, I’m Lucas Raganhan, a Brazilian digital strategist living in Canada, and the founder of Sirène Media & Strategy.

I began my career in the hospitality industry and later became Marketing Manager at Hotéis Deville, where I learned something essential: people don’t connect with complexity; they connect with clarity, care, and stories that feel real. Managing branding, guest communication, online reputation, and digital strategy taught me how trust is built long before someone clicks “book now.”

When I moved to Canada, I expanded my work into SEO, Local SEO, branding, and helping entrepreneurs and service-based professionals strengthen their online presence. My approach blends optimism and simplicity (Innocent), strategic execution that drives results (Hero), and a touch of humour, because learning is always better when it feels light (Jester).

Today, I work all over the world building digital ecosystems that help businesses be found, be trusted, and grow with purpose. I also teach workshops and 1:1 trainings, turning complex ideas into clear, actionable steps that anyone can apply, without fear or overwhelm.

At the heart of everything I do is a simple belief:
when you combine authenticity, strategy, and a bit of playful magic… real growth happens.