
Alongside two-time National Design Award winner Isidro Ferrer, learn the creative process to tackle any new product design project, no matter how complex it may be, including one with no briefing, directions, or limits from the client.
In this online course, Isidro guides you through designing the visual identity of a company and its new line of products, from sketching and modeling the idea, to the volumetric work and the final reflections of the client himself.
1 lecție & 1 descărcare

1 minut, 1 secundă

1 minut, 1 secundă

1 minut, 1 secundă

1 minut, 1 secundă

1 minut, 1 secundă

1 minut, 1 secundă
Start the course by getting to know designer and illustrator Isidro Ferrer, how he got to where he is now, and his thoughts on the profession.
Discover his references and the work he has done in terms of brand image, packaging, signage, set design, illustration, animation, etc.
Learn to analyze the details of a new project and discover the four most important elements when starting any creative process: time, play, chance, and matter.
Isidro gives you some guidelines for working with wood and tells you about his experience with the help of a turner and a master woodworker in bringing his work to life.
Once the product is made, it's time to share it! Learn to design the visual identity for the different communication formats (catalogue, invitations to fairs, calendars, etc.) and develop a line of related products and packaging.

Product designers and any designers in general who are interested in illustration, graphics, and plastic arts who want to experiment outside the usual confines of the profession.
No prior knowledge is necessary, just the desire to learn and get excited.

Como me gusta este curso, mi cabeza está llena de ideas , ya estoy trabajando en ello. gracias
Muy recomendable
Este curso propone una mirada cercana a todo el proceso de recreación de un branding, con un fuerte acento en los aspectos lúdicos y casuales que deben estar presente en cualquier acto creativo. Bien articulado y graficado, el curso es visualmente muy bello.
Curso incrível
Muy recomendado!!!!

Introduction
Presentation of the Company and the Brand
Important Elements
Phase 1 - Working with Matter
Phase 2 - Communication
Phase 3 - Change of Scale
Proiect final
Bucură-te de învățarea de acasă, fără un program fix și cu o metodă ușor de urmat. Tu îți stabilești propriul ritm.
Învață metode și tehnici valoroase explicate de experți de top din sectorul creativ.
Fiecare expert predă ceea ce face cel mai bine, cu îndrumări clare, pasiune adevărată și perspicacitate profesională în fiecare lecție.
If you're a Plus member, get a certificat personalizat signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Videoclipuri de cea mai înaltă calitate, pentru a nu rata niciun detaliu. Cu acces nelimitat, le poți viziona de câte ori este nevoie pentru a-ți perfecționa tehnica.
Pune întrebări, solicită feedback sau oferă soluții. Împărtășește-ți experiența de învățare cu alți studenți din comunitate care sunt la fel de pasionați de creativitate ca și tine.
Comunitatea găzduiește milioane de oameni din întreaga lume, curioși și pasionați de explorarea și exprimarea creativității lor.
Domestika își gestionează lista de profesori și produce fiecare curs intern pentru a asigura o experiență de învățare online de înaltă calitate.
This course explores creative processes in handcrafted design and illustration, covering everything from sketching and contextual analysis to product creation, visual identity, and techniques with wood and paper.
The course is intermediate level, perfect for those who already have basic knowledge of design or illustration and want to deepen their understanding of creative processes and artisanal techniques.
You’ll need basic drawing supplies, notebooks, paper, cutting tools, wood, and materials for illustration and layout. Access to both handcrafted and digital materials is recommended.
You’ll learn how to conceptualize and design products, create both analog and digital illustrations, work with wood, develop visual identities, and apply creative strategies in multidisciplinary projects.
The course covers sketching, contextual analysis, children’s illustration, theatrical design, handcrafted packaging, signage processes, brand creation, woodworking, animation techniques, and press layout.
You’ll be able to create cultural posters, illustrated characters, handcrafted lamps, company branding, original packaging, and graphic pieces with their own identity, using collaborative and experimental processes.
Prior knowledge isn’t essential, but having a basic background in illustration or design is recommended to fully benefit from the artisanal techniques and processes taught.