Creativity: Generating Ideas through Technology and Storytelling

Rezumatul cursului

• U 1: Introduction

  • Presentation

  • What do I do here?

• U 2: The invisible technology

  • The new behaviors of users and their consequences

  • The role of technology

  • The exponential growth of technology

• U 3: The world of advertising and communication

  • Technology, the digital world, marketing and advertising

  • Creatives who did not know about technology

  • The engineers who did not know about storytelling

  • Innovation and the world of communication and advertising

• U 4: The stories

  • The importance of stories

  • Storytelling tools

  • Storycubes

  • Mindmaps

  • Seenapse

  • The narrator

• U 5: What technology to use?

  • The hype cycle

  • Technology over the years and how to use it

• U 6: Defining problems

  • Reverse brainstorming

  • Problems of brands and problems that surround us

  • Problem selection

• U 7: How to generate ideas from the stories you wrote

  • Ideas, stories, concepts, formats and executions

  • Some good stories with technology and storytelling

  • Transform your story into an idea

• U 8: The project

  • Creation and presentation of an idea to improve your city

  • Example of creating an idea for the city in which I live

• Proiect final

  • Innovative ideas with technology and storytelling

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Daniel Granatta

Un curs de Daniel Granatta

Profesor Plus

Consultant / Publicist / Inginer / Antropolog

Urmărește

S-a mai 2002

Cariera sa profesională este evidențiată de perioada petrecută la agenții precum Grupo W și JWT, unde a ocupat funcția de Director General de Creație, și la Flock, unde a lansat o mișcare care urmărește o schimbare disruptivă în modul în care se face p...