Branded Content and Content Curation for your Personal Brand

Rezumatul cursului

• U 1: Introduction

  • Presentation

  • Influences

• U 2: Branded Content

  • Where do you get the Branded Content from?

  • Branded Content: step by step

• U 3: Content Creation

  • The case of San Miguel I

  • The case of San Miguel II

  • Other cases of Branded Content I

  • Other cases of Branded Content II

  • And in other networks ... what?

• U 4: Content Curation

  • What does Content Curation mean and why is it so important?

  • Flipboard, content for user and brand

  • Other creative cases of Content Curation

  • Phases for the Content Curator. How to choose the content

• U 5: The strategy

  • Content Curation + Content Creation = your "digital brand"

  • Where and what I publish

  • The case of 'The Corpse of Ana Fritz'

  • After the publication: do's and don'ts

• U 6: The exercise

  • The briefing

  • Branded Content applied to a personal brand of a designer

• Proiect final

  • Branded content and content curation for your personal brand

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Carla González & Eva Morell

Un curs de Carla González & Eva Morell

Profesor Plus

Povestitor și curator de conținut

Urmărește

S-a noiembrie 2017

Carla González este o scriitoare creativă și o povestitoare maestră. De-a lungul carierei sale profesionale, a colaborat cu diverși clienți precum Moritz, IKEA, BMW, Vueling, Women's Secret și Casio, printre alții. Anterio...