Paul Anglin
Teacher Plus

Paul Anglin

Senior Copywriter (Native English)

Madrid, Spain

Paul Anglin

I'm a Creative Director-level Copywriter, Tone of Voice Consultant and Trainer.

I’ve been fortunate enough to do this for some fantastic brands, including Nike, Apple, Microsoft and Dunlop Sports. And I’ve picked up a few awards along the way. All helping to get the work seen by even more people.

My work spans many aspects of digital media, app development, mobile, and print. I’ve helped brands, including Nike create engaging films that get results – from crafting scripts to directing voiceover artists.

I've created digital and social campaigns for a range of Nike sub-brands, including Nike Football, Nike Sportswear, Nike+, Nike Women and Nike Basketball.

I helped Apple realise the need for a clear tone of voice for its retail team. Working with my team, I created the tone of voice, then developed a series of workshops to introduce it to our global communication and marketing teams. We delivered these workshops in London, Cupertino and Shanghai.

Among others, I've worked for, and with, AKQA London, Tribal DDB London, Frog Design and adam&eveDDB.
Now based in Madrid, I run a growing copywriting studio called Craft Copywriting. I work with clients and agencies in London and here in Madrid including Dunlop Sports, Barrabes and Llorente y Cuenca.

We also run writing workshops to help our clients write even better and I teach Digital Copywriting as part of the Master's in Visual & Digital Media at Madrid's IE University.


  • Copywriting for Social Media

    Learn how to write effective copy to attract and engage your brand's audience

    A course by Paul Anglin, Senior Copywriter

    85% Disc. Original price $39.99USD
  • Tone of Voice in Copywriting for Brands

    Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums

    A course by Paul Anglin, Copywriter and Creative Director

    85% Disc. Original price $39.99USD


Professional listing


Joined February 2015