I'm a Creative Director-level Copywriter, Tone of Voice Consultant and Trainer.
I’ve been fortunate enough to do this for some fantastic brands, including Nike, Apple, Microsoft and Dunlop Sports. And I’ve picked up a few awards along the way. All helping to get the work seen by even more people.
My work spans many aspects of digital media, app development, mobile, and print. I’ve helped brands, including Nike create engaging films that get results – from crafting scripts to directing voiceover artists.
I've created digital and social campaigns for a range of Nike sub-brands, including Nike Football, Nike Sportswear, Nike+, Nike Women and Nike Basketball.
I helped Apple realise the need for a clear tone of voice for its retail team. Working with my team, I created the tone of voice, then developed a series of workshops to introduce it to our global communication and marketing teams. We delivered these workshops in London, Cupertino and Shanghai.
Among others, I've worked for, and with, AKQA London, Tribal DDB London, Frog Design and adam&eveDDB.
Now based in Madrid, I run a growing copywriting studio called Craft Copywriting. I work with clients and agencies in London and here in Madrid including Dunlop Sports, Barrabes and Llorente y Cuenca.
We also run writing workshops to help our clients write even better and I teach Digital Copywriting as part of the Master's in Visual & Digital Media at Madrid's IE University.
Londres, Reino Unido
1999 - 2002