“BEYOND THE PAGE”

When You Read A Good Book, What’s Written Becomes Real.

Penguin Books wanted to create a branded digital experience to engage with a younger and tech savvy audience. They wanted to reintroduce people to a wide range of quality books that encourage imagination.

There’s a very powerful insight for savvy readers. When you read a good book, what’s written becomes real.

Introducing: “Beyond The Page”

A digital experience that leverages Foursquare to get readers virtually involved in stories. They are transported through the power of imagination and Penguin Books.

Client: PENGUIN BOOKS
Agency: Miami Ad School
Chief Creative Officer: Ana Hidalgo
Art Director: Alberto Rivero
Copywriter: Nikki Golez