Advertising Creativity for all Audiences

Ringkasan kursus

• U 1: Introduction

  • Presentation

  • Influences

• U 2: The Concepts

  • What are advertising concepts?

  • A brief history of advertising

• U 3: The world of ideas

  • Ideas and Formats

  • Mental maps

  • Oblique strategies and other techniques to create ideas

  • The narrator

  • Platforms and integrated ideas TODAY

  • Doing or not doing ... that is the dilemma

• U 4: The Brief

  • What it is and how it looks

  • How to write it and translate it

  • The dangers of the brief

  • How to work with the brief

• U 5: Brands and strategy

  • What is a brand?

  • Territories of a brand

  • The point of view of a brand

  • Brands that say and brands that do

  • The insights and the planning document

• U 6: What is a good idea and how to sell it

  • Criteria to distinguish a good idea

  • Tips for selling your ideas - Part I

  • Tips to sell your ideas - Part II

• U 7: What does the future hold

  • Technology and its exponential growth

  • The future is digitally facilitated analog

  • The intersections of trends

  • The consumers of the future

• U 8: Draft

  • Creation and presentation of a project

  • Creating a campaign

• Proyek akhir

  • Advertising creativity for all audiences

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Daniel Granatta

Kursus oleh Daniel Granatta

Guru Plus

Konsultan / Humas / Insinyur / Antropolog

Mengikuti

Bergabung sejak Juni 2002

Karier profesionalnya disorot oleh waktunya di agensi seperti Grupo W dan JWT, tempat ia menjabat sebagai Direktur Kreatif Umum, dan di Flock, tempat ia meluncurkan gerakan yang mencari perubahan disruptif dalam cara periklanan dilakukan di industri Me...