Advertising Creativity for all Audiences
A course by Daniel GranattaKonsultan / Humas / Insinyur / Antropolog
A course by Daniel Granatta, Konsultan / Humas / Insinyur / Antropolog
Learn to conceptualize, produce, and sell ideas
If you're already working in the field or have a personal project or initiative you want to get out there, then this is the course for you!
In this online course, Dani Granatta, advertising and innovation specialist, teaches you how to conceptualize, sell, and produce your own advertising campaigns.
Apa yang akan Anda pelajari dalam kursus daring ini?
1 pelajaran & 1 unduhan
Ideas and Formats
1 menit, 1 detik
Mental maps
1 menit, 1 detik
Oblique strategies and other techniques to create ideas
1 menit, 1 detik
The narrator
1 menit, 1 detik
Platforms and integrated ideas TODAY
1 menit, 1 detik
Doing or not doing ... that is the dilemma
1 menit, 1 detik
Apa yang termasuk dalam kursus ini?
Start by getting familiarized with Daniel Granatta's work and influences.
Next, Daniel explains the importance of knowing how to conceptualize and takes you on a brief tour of the history of advertising. He gives you an overview of some of the most famous brands and campaigns to date, the evolution of the platforms used for each of these, and the needs of different target audiences.
Now that you have a bit of context, it's time to learn how to make mental associations with different techniques and to discover the importance of playing with the narrator's point of view.
Daniel then walks you through the ins and outs of working with a brief, what exactly a brand and its territories are, and what the differences are between brands that are all talk and those that actually deliver. He also discusses how to build a market insight and create a strategic marketing plan for a specific case.
Next, study the criteria that distinguishes a good idea from a bad one and discover some tips on winning the business of a potential client.
To wrap up, take a look into the future by analyzing technological issues, trends, and consumers.
What is this course's project?
Starting with a brief, create a dog shelter service, devising a name and an advertising campaign as if it were a real commission.
Proyek oleh mahasiswa kursus
Who is this online course for?
Anyone from advertising, communication, marketing, and design students to professionals and entrepreneurs who want to make their project known to the public or anyone looking to develop their creative side.
Requirements and materials
To take the course, all you need is some paper and a pencil. However, a laptop, some visual design awareness, and basic copywriting and social media knowledge would also be very useful.
Ulasan
- 7 bulan yang lalu
El curso está muy bien. Siempre sirve escuchar y aprender con estos profesionales
- 8 bulan yang lalu
Chévere el curso, fácil de entender! me gustó mucho!
- 10 bulan yang lalu
good course
- 11 bulan yang lalu
Me gustó mucho el curso, ¡gracias!
- 1 tahun yang lalu
I really enjoyed the course, thank you!
Isi
- U 1
Introduction
- Presentation
- Influences
- U 2
The Concepts
- What are advertising concepts?
- A brief history of advertising
- U 3
The world of ideas
- Ideas and Formats
- Mental maps
- Oblique strategies and other techniques to create ideas
- The narrator
- Platforms and integrated ideas TODAY
- Doing or not doing ... that is the dilemma
- U 4
The Brief
- What it is and how it looks
- How to write it and translate it
- The dangers of the brief
- How to work with the brief
- U 5
Brands and strategy
- What is a brand?
- Territories of a brand
- The point of view of a brand
- Brands that say and brands that do
- The insights and the planning document
- U 6
What is a good idea and how to sell it
- Criteria to distinguish a good idea
- Tips for selling your ideas - Part I
- Tips to sell your ideas - Part II
- U 7
What does the future hold
- Technology and its exponential growth
- The future is digitally facilitated analog
- The intersections of trends
- The consumers of the future
- U 8
Draft
- Creation and presentation of a project
- Creating a campaign
- FP
Proyek akhir
- Advertising creativity for all audiences
Apa yang diharapkan dari kursus Domestika
Belajar dengan kecepatan Anda sendiri
Nikmati belajar dari rumah tanpa jadwal tetap dan dengan metode yang mudah diikuti. Anda bisa mengatur kecepatan belajar Anda sendiri.
Belajar dari para profesional terbaik
Pelajari metode dan teknik berharga yang dijelaskan oleh para ahli terkemuka di sektor kreatif.
Bertemu dengan guru ahli
Setiap pakar mengajarkan apa yang paling mereka kuasai, dengan pedoman yang jelas, semangat yang membara, dan wawasan profesional dalam setiap pelajaran.
Certificates
PLUSIf you're a Plus member, get a sertifikat khusus signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Dapatkan kursi baris depan
Video berkualitas tinggi, jadi Anda tidak akan melewatkan satu detail pun. Dengan akses tak terbatas, Anda dapat menontonnya sesering yang Anda butuhkan untuk menyempurnakan teknik Anda.
Berbagi pengetahuan dan ide
Ajukan pertanyaan, minta masukan, atau tawarkan solusi. Bagikan pengalaman belajar Anda dengan siswa lain di komunitas yang sama bersemangatnya dengan Anda dalam hal kreativitas.
Terhubung dengan komunitas kreatif global
Komunitas ini merupakan rumah bagi jutaan orang dari seluruh dunia yang ingin tahu dan bersemangat untuk mengeksplorasi dan mengekspresikan kreativitas mereka.
Tonton kursus yang diproduksi secara profesional
Domestika menyusun daftar guru dan memproduksi setiap kursus secara internal untuk memastikan pengalaman belajar daring berkualitas tinggi.
Tanya Jawab Umum
You’ll learn how to generate creative ideas, distinguish between ideas and formats, craft innovative campaigns, use tools like mind maps and Synapse, write effective briefs, and adapt storytelling across multiple advertising platforms.
This is an intermediate-level course, perfect if you already have a basic understanding of creativity, advertising, or communication and want to dive deeper into innovative techniques and digital tools.
You only need basic knowledge of advertising or creativity and internet access. Optional tools include Synapse, mind mapping, and graphic editing software for hands-on exercises.
An idea is the core creative concept, while the format is the medium or channel that delivers that idea (like banners, commercials, or social media).
You’ll use mind maps, Synapse for concept association, Oblique Strategies, random phrase generators, and online crowdsourcing techniques to boost your creativity.
The course walks you through how to conceptualize, develop, and produce interactive banners and digital campaigns using creative ideas and multiplatform formats.
Yes, you’ll learn to write effective briefs, distinguish them from RFPs, identify key elements, and tailor them to different creative and client contexts.