Profoto: More Than Meets The Eye

Profoto was looking for an innovative way to launch their new portable A2 product. Sponsored photographer, Trupal Pandya came to Max after his trip to Guatemala, inspired by the erupting volcano and wanting to create something that captures the essence of his work. As a portrait photographer he was moved by how much is beneath the surface that isn't seen. They played with this metaphor and created this work of art to launch the Profoto campaign. The piece has been beautifully received and moving photographers around the world to tears.