My project in YouTube Channel Growth Strategy course

My project in YouTube Channel Growth Strategy course

Started on 2/01/2021
1. ecosystem:
• Step 1: I looked at what video’s my subscribers look at:
Fun fairs, adventure,theater, gaming, music and theme parks
+ they search for keywords as ‘bobbejaanland’, ‘plopsaland de panne’, different theme parks.

So my video’s that are matching with these results : gaming and theme parks

• Step2: optimization
I’ll use those keywords, such as ‘bobbejaanland’ as a tag to increase viewers.

• Step 3: getting hooked, subscribed and lead them to the next video
I have now maybe 20 viewers that constantly return to watch of my 26 subscribers. At the end of my videos there are 2 videos they can chose of. It’s frequently used.

• Step 4: sharing my video on other social media
I always share the thumbnail on Instagram and the whole video on my fb account.

2. Competitive landscape
Competitiors Mr. themeparkfans
Cadence No specific dates
AVG views (last 5 videos) 1748
Subscribers 18 300
Views 15 178 259
Since 06/2014

Competitiors Xtremerides
Cadence No specific dates
AVG views (last 5 videos) 18 300
Subscribers 187 000
Views 164 444 972
Since 1/11/2006

Competitiors vitanimo
Cadence No specific dates
AVG views (last 5 videos) 180
Subscribers 3210
Views 2 457 116
Since 11/06/2015

3. Brand Persona
- Frodo
• Age:18-44 years old
• Location:Belgium and Netherlands
• Hobbies: Theme parks, fun fairs, gaming and music
• Event attendance attributes: Going to different amusement parks and going to concerts
• Motivation: the fun and experience
• Pain points: Time and money
4. Purpose
• Why this audience wants to hear from you?
Because of the adventures in the different theme parks. Also the stories that are told on the onride videos. Also the variety of the videos.

• What content can you provide?
Theme park, fun fair, motorcycling, craft arts, lego and gaming

• What are your business goals?
To let people see how fun it is to travel around the world to get to new adventures with friends. Also to show my creations to the world, what I can do, my hobbies.

• What are your youtube channel goals?
Max 4 videos in a week

5. Youtube funnel
• Find
I search for 30 tags for each video, so people can find my videos. I’ll also will make new thumbnails for each video.

• Hook
I’ll ask in my new videos to press the subscribe and like button, but also to leave a comment. Maybe by asking a question at the end. Now I do this by showing them wit stickers on the end of each video.

• Activate
I’ll post more in my community to engage more activity.

• Subscribers
I’ll make videos that keep them entertained and I’ll listen to their feedback.

6. Content pillars
• Primary: Theme parks and onrides
• Supporting 20: crafts
• Supporting 20:lego
• Supporting 10: gaming
But the thing is I keep having ideas for new things, like episodes of ‘what to do today?’ and ‘pools’ . But that will be just another playlist. The primary will stay the theme parks.
7. Optimisation
• Keywords
I used the tools google, vidIQ and youtube search.
For my most popular video: Bobbejaanland: revolution-onride 2021 I used these 30 tags: Belgium, bobbejaanland, roller coaster, coaster, revolution, onride, amusement park, achtbaan, attracties, pret, fun, uniek, illusion, stalen achtbaan, steel coaster, vekoma, hexogram, parabolisch, lange trein, long train, VR, mount mara, 2 of a kind, 30 wagonnen, lichtaart, bobbejaan schoepen, de kleine nete, ‘t plezantste land, gopro and 2021

• Video description
I’ll rewrite all the descriptions focusing on the following:
o Minimum 400 words: describing the video
o Using 15 to 30 keywords
o Maybe using timestamps (for a theme park and the different rides in it)
o Putting my social media below
o Putting a note to push the describe button
o Putting hashtags

• End slide and cards
On my videos at the end there is now 2 videos to click on. I’ll reduce it to 1 video and put a link to my Instagram or facebook,I’ll also use my logo again. I never used card before, but I’ll make sure to use them in the new videos.

• Thumbnails
I have thumbnails, but I found it difficult to find my style in it, so now their many different styles for the same videos. I’ll remake them all and keep this in mind:
o Maximum 2 to 5 words
o 1 big picture of an object or face
o 25 procent is words, 75 procent is images
o Using a picture of high quality
o Using the same style for 1 playlist

• Trailer
I don’t have a trailer, I used it for my new videos, so I’ll make one, to keep this in mind:
o First telling the viewers what the channel is for
o Then b rolling: filming extra footage
o Mention to describe the channel and link them to other videos
o The video should be 1 minute long

• Playlists
Mine would be, for now:
o Theme parks, but also divide them into the different theme parks with their onrides/offrides, vlogs and other things that happened in that park
o Game life
o Craft ideas
o Lego series
o Bikelife: this is a playlist for motorcycling
o Extra’s: this is a playlist for the fun things that don’t fit in the playlist now like vlogs or playing with the dog or something

• Channel strategy
Find awareness Hook (engagement) Activate (conversation) Subscribe (loyalty)
Business goals Fun journey in theme parks Build a public with interest To have a public that can see my hobbies Going to more theme parks
Content pilar Theme parks crafts gaming lego
Video type Fun and action creative action fun
cadence 2 times a week (Wednesday and sunday ) 2 times a month (the first and third of the month on Monday) 1 time a week (Friday) 2 in a month: every 2 weeks (the second and fourth) on saturday
And if I have another video that doesn’t fit in this 4 playlists, I’ll randomly upload it on a Monday as a surprise video.

Let’s get to work!
This is how my channel looks:

this is how my thumbnail look:

But now it’s time to recreate a bit ^^
3/01/2022
1) I’m making my thumbnails on canva.com for free for all my videos that are on my channel now

4/01/2022
2) Analytics of today:I’ve reached 16 more views and 693 people more then yesterday, also 1 more hour watchtime.
3) Keytages: using vidIq, youtube and google
4) Making a yt banner
5) Making a channel intro
6) Sharing my new account on fb en Instagram
7) I’m ready, now it’s waiting time!^^

This is how my channel looks now:

So all the theme park videos has the same style, but I used different colors. The colors I used or the colors from their logos.
Now every different 'playlist' has it's own style.

I want to thank you for this course, I learned a lot!^^