Cityfarm identity

Cityfarm identity

Brief
Cityfarms give the local community the opportunity to experience farming right at the heart of the city.
In order to grow stronger and be self supportive, Cityfarms in London have decided to come together under a unique identity. The aim of the Cityfarm identity is to stand for it’s community. This identity will let people recognize the products made locally, in order to awake a local support conscience.

Target audience
People sharing Cityfarm’s values, that is, those who care about their families, and are concerned about leaving the earth a little better than they found it for the next generation.

The concept: