4 Apps for Planning Content on Instagram

Discover free and paid-for apps for Apple and Android to help you plan your content on social media

Creating an attractive profile on Instagram is a challenge faced by all creatives. To make yours stand out at first glance, it's essential to learn how to develop cohesive content and a visual narrative that connects with people. Luckily, there are many helpful resources to support you on this path, including Instagram content planning apps available for both Apple and Android.

Visual artist Valeria Palmeiro, better known as Coco Dávez (@cocodavez), shares with us the 4 apps (free and paid for) that she uses daily to plan engaging content for her audience. For Valeria, Instagram is an essential work tool. Her profile is the perfect cover letter to showcase her projects and collaborations with brands such as Vans, Bombay Sapphire, Brava Fabrics, Kiehl's, Netflix, and Prada. Take note of her go-to apps!

4 apps to plan content on Instagram

Instagram is a dynamic tool that can become a storefront for your projects, and showcase who you are and what you do. Plan your content with the following apps for Apple and Android devices.

1. UNUM

UNUM Design Layout & Collage is an automatic content planner on Instagram that allows you to organize photos and video uploads for sharing, and it's used by creators, artists, companies, and students from all over the world. It is a valuable tool to keep all your photos and videos in one place and create spaces to plan your most important digital marketing channels including Instagram and other social media platforms like TikTok, Facebook, or Pinterest.

It allows you to automatically schedule and publish your weekly content (even months ahead) for your IG stories, feed, and more. It also provides information about what's working (and what's not) on your profile, posts, and hashtags.

UNUM started primarily as an iOS app, but there are some versions for Android devices and desktop.

Price: Free. In-app purchases available.

2. PLANOLY

PLANOLY Instagram planner is an all-in-one platform for planning and scheduling content on Instagram, Pinterest, Facebook, and Twitter.

An official partner of Instagram and Pinterest, PLANOLY is trusted by more than 5 million users. One of its mottos is to "help you keep your social media organized with powerful scheduling tools, automatic posting capabilities, and more."

The app offers a free trial as part of one of their plans, which you can use to manage 2 social profiles (1 Instagram account), 30 monthly uploads per social profile, IG and Pinterest analytics, and view comments on the 5 most recent posts. After that, the plans are fee-based and the prices vary depending on your needs.

Price: Free trial. In-app purchases available.

3. Later

Later, Schedule for Instagram is another platform recommended by illustrator, designer, and creative Coco Dávez to help you plan, manage, and schedule your Instagram marketing campaigns and posts on social media.

It offers a 14-day free trial and has three monthly plans with different prices depending on your needs. Later's mobile and desktop apps are available exclusively in English.

Price: Paid for plans, with a free trial available.

4. Preview

Preview's motto is EVERYTHING Instagram you need in ONE app.
You can rearrange content, edit, and place unlimited posts, reels, and Insta stories automatically. It also allows you to find the best Instagram hashtags, caption ideas, analytics, and reposts.

Price: Free trial. In-app purchases available.

Bonus app: Telegram

Finally, Coco Dávez recommends Telegram, an app you can link to your Instagram. In addition, you can use it to create chats with your community and make their interaction more enjoyable.

Telegram is a messaging app that connects people through a unique and distributed network of data centers worldwide. Coco uses it because you can access your messages from all your smartphones, tablets, and computers simultaneously without needing to have your phone connected. This allows you to start typing on one device and finish the message on another without losing your data.

Did you know about these apps for planning content on Instagram? If you want to discover the resources that make an excellent tool for sharing, creating visual narratives that shows who you are, and connecting with an inspiring community, check out the course Creating an Attractive Profile on Instagram. Illustrator, designer, and creative Coco Dávez will teach you how to build a successful profile to showcase your projects.

English version by @acesarato

More resources about Instagram and business:

- Do you know the main features of successful marketing? Learn about the elements of a digital marketing strategy and create a communication plan for your online audience and brand.

- Enjoy the work of 12 young female photographers who portray real bodies through their lenses in a new way on Instagram: 10 Photographers Who Capture the Diverse Beauty of Female Bodies.